About the Company:
GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at performance marketing:
- Consumer understanding, 2. Content Marketing and 3. Technology expertise
Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing and fast! Read more about the company at http://www.genymedium.com/
Job Summary:
- This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.
Job Responsibilities:
- Create and execute strong digital media recommendations with supporting validation
- Develop and execute media plans
- Oversee buys, analyze campaigns, and change recommendations to maximize performance
- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
- Manage maintenance and changes to media plans
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
- Manage the testing, QA, QC, and debugging of analytical/tagging code
- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
- Take responsibility for ensuring projects are delivered on time and within budget
- Communicate with clients about projects both remotely, and in-person
Skills Required:
- Ability to manage team
- Strong quantitative and analytical skills
- Solid understanding of mathematical concepts
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
- Knowledge to implement confidently and accurately via Google Tag Manager
- Adding pixels such as AdWords, Google Analytics, floodlights, etc.
- Must be able to test and validate analytics code
- De-bugging and identification of problems is essential
- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
- Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM
- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
- Solid understanding of event tracking and how this can be used effectively
- Understanding of iOS / Android app tracking
- Ability to create clear and insightful reports using data from Google Analytics and other data sources
- Comfortable with the Google Analytics API
- Experience with Data Studio, Tableau and other 3rd party visualization tools
- Excellent Excel skills are an advantage
- An excellent communicator and be able to present ideas, verbally and in writing
Experience Required:
- Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience
- Preferably from NITs and IITs
- 2 to 3 Years of experience into digital marketing analytics and marketing automation
- Experience in an agency set up would add value to the role
