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Assistant Vice President - Marketing - Mumbai - Lower Parel

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  • Posted 6 days ago
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Job Description

Job Description

Key Responsibilities:

  • End-to-end ownership of website maintenance, optimisation, and revamp
  • Partner with UI/UX, content, SEO, creative, and tech agencies
  • Improve website performance, Core Web Vitals, and conversion across key journeys
  • Lead content marketing and organic growth initiatives (on-page & off-page)
  • Oversee performance marketing creatives and rapid testing for ROI improvement
  • Lead AI-based personalised video communication projects
  • Coordinate with product, IT, legal, compliance, and senior leadership
  • Ensure governance, documentation, budget adherence, and fraud monitoring

Success Metrics:
Website performance & uptime, conversion uplift, organic traffic growth, CTR/CVR/CPL improvement, engagement metrics, on-time project delivery

Profile:
Strong digital marketing and SEO expertise, experience in website revamps and agency management, exposure to MarTech/AI personalisation, data-driven mindset, and ability to own initiatives end-to-end.

More Info

About Company

Tata Asset Management Limited (TAM) is the Investment Manager to Tata Mutual Fund. Our origin stems from a much respected and internationally acclaimed industrial house &#8211&#x3B; the Tata Group &#8211&#x3B; whose business philosophy has made our country and its people partners in the wealth creation process. Our heritage invokes "trust" among consumers, employees, shareholders and the community alike. Though a great heritage is obviously something to cherish, we also seek to carry that legacy through a set of well defined and time tested globally accepted business practices. Being part of the Tata group, we are well known for our strong adherence to highest standards of ethics and fairness in all our business dealings.
TAM manages funds across the entire risk-return continuum. These include equity funds, balanced funds and debt & money market oriented funds. The company provides investment management, risk management and advisory services to institutional, intermediary and individual investors.

Job ID: 143713631