Assistant Team Lead - Search Engine Marketing

Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better

digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice

Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity.

Assistant Team Lead - SEM

Experience: 3+ years

Shift timings : 7:30 AM to 4:30 PM

Opportunity Type: Remote

Mission: To lead and manage our SEM campaign by providing strategic guidance, overseeing campaign performance, and fostering client communication excellence. Our mission is to drive exceptional results, stay at the forefront of industry trends, and empower our SEM Analysts to deliver outstanding SEM campaigns that consistently exceed client expectations.

Job Description:

Managing team of 3-5 team members in day-to-day execution

Working on App and web-based campaigns in all channels, including Facebook, Google, LinkedIn, TikTok, etc.

Technical Experience (Managing App & web-based campaigns in various channels, Ad partner management, Media planning) min 3 years of experience

Functional/Operational experience (managing and supporting the team in day-to-day activities) min 2 years of experience

Media planning followed by partner communication, negotiation with partners, strategy and implementation.

Drive the team and make sure that KPIs are achieved.

Responsible for overall campaign strategy, planning, implementation & post-campaign review for your set of brands.

Make sure the report is accurate without any errors.

Make sure that best practices are followed in campaign set-up and optimization.

Client communication and stakeholder management.

Expertise on platforms like Google Ads, Facebook Ads, LinkedIn Ads & TikTok to help and guide teams when they needed help and also in planning and optimization of campaigns.

Identify a pool of unique targeting mixing:

Relevant targeting options offered by each platform

Custom targeting based on tagging (website, mobile app...) or database that the client owns

Execute quality check of the creative assets and other things for each platform managed.

Identify the variables that can be optimized and execute optimization

Aggregate results and prepare a summary and key learnings.

Proactively and efficiently handle communication with the client to make sure the campaigns run smoothly.