Assistant Sales Manager

Job Description: Assistant Manager – MICE & Weddings

Job Overview

The Assistant Manager – MICE & Weddings will be responsible for developing and generating business from the Indian market for MICE (Meetings, Incentives, Conferences and Exhibitions) and destination weddings. The role will focus on identifying potential business opportunities, building relationships with corporate clients, MICE agencies, event planners, wedding planners and travel trade partners, and driving enquiries and conversions.

The candidate will work closely with hotel sales teams and relevant operational departments to understand client requirements, coordinate proposals, negotiate business opportunities and ensure a seamless experience from initial enquiry to event execution.

The ideal candidate should have a good understanding of the Indian MICE and destination wedding market, strong networking and communication skills, and the ability to develop relationships with key industry stakeholders.

Key Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities in the Indian market for MICE groups, corporate events, incentive travel and destination weddings.
• Generate leads and develop business through MICE agencies, event management companies, corporate clients, wedding planners, travel agents and other relevant intermediaries.
• Build and maintain relationships with existing and prospective clients to generate repeat business and referrals.
• Proactively reach out to potential clients, conduct sales calls and arrange business meetings to promote the properties and their offerings.
• Understand client requirements and coordinate with hotel teams to prepare customised proposals, quotations and itineraries.
• Follow up on enquiries and proposals to maximise conversion opportunities.
• Identify opportunities to participate in industry events, networking sessions, trade shows and MICE-related forums.

2. MICE & Wedding Business Development

• Develop a strong understanding of the MICE and destination wedding offerings, including venues, accommodation, event facilities, packages and experiences.
• Promote the properties as preferred venues for corporate meetings, incentive groups, conferences, social events and destination weddings.
• Establish relationships with wedding planners, luxury wedding agencies, event organisers and relevant travel trade partners.
• Identify emerging trends and business opportunities in the Indian destination wedding and outbound MICE segments.
• Support the development of wedding and MICE-specific sales initiatives, packages and promotional activities.
• Coordinate familiarisation visits and site inspections for potential clients, wedding planners and MICE agencies.

3. Client Relationship & Account Management

• Maintain regular communication with existing and prospective clients to strengthen relationships and encourage repeat business.
• Act as a key coordination point between clients, hotel sales teams and operational departments.
• Understand client expectations and ensure timely responses to enquiries and requests.
• Coordinate site visits, virtual presentations, sales meetings and client familiarisation trips.
• Support negotiations and commercial discussions in coordination with the relevant hotel sales teams.
• Ensure a smooth transition of confirmed business to the respective hotel teams for further planning and execution.

4. Marketing & Promotional Activities

• Support the planning and execution of MICE and destination wedding promotional campaigns targeting the Indian market.
• Work with the marketing team to develop sales presentations, brochures, proposals and other promotional collaterals.
• Identify suitable opportunities for participation in wedding exhibitions, MICE trade shows, networking events and industry roadshows.
• Support destination showcases, client engagement activities and promotional events in key Indian cities.
• Assist in identifying potential media, influencer and industry partnership opportunities that can generate awareness and business leads.

5. Reporting & Administration

• Maintain an updated database of corporate clients, MICE agencies, wedding planners, event organisers and travel trade partners.
• Track enquiries, proposals, follow-ups, confirmed business and conversion ratios through CRM and reporting systems.
• Prepare regular sales activity reports, lead updates and business development summaries.
• Monitor market trends, competitor activities and emerging opportunities within the MICE and destination wedding segments.
• Coordinate internally with relevant teams to ensure timely follow-ups and effective management of business opportunities.

Qualifications & Requirements

Education & Experience

• Bachelor's degree or diploma in Business Administration, Hospitality, Tourism, Sales, Marketing or a related field.
• Minimum 5 years of experience in MICE sales, hospitality sales, destination weddings, event management or travel trade sales.
• Experience working with MICE agencies, corporate clients, event management companies, wedding planners or travel intermediaries will be an advantage.
• Good understanding of the Indian outbound MICE and destination wedding market.
• Exposure to international hotel chains, resorts or destination sales will be an added advantage.

Technical Skills & Competencies

• Good sales, business development and client relationship management skills.
• Strong communication, presentation, negotiation and interpersonal abilities.
• Ability to identify business opportunities, generate leads and follow up effectively to convert enquiries into confirmed business.
• Good understanding of MICE and destination wedding requirements, planning processes and client expectations.
• Strong coordination, organisational and time management skills.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Familiarity with CRM tools and sales reporting systems.
• Willingness to travel within India for client meetings, sales calls, trade shows and industry events.

Preferred Attributes

• Established contacts within the Indian MICE, wedding planning and travel trade industry.
• Proactive, energetic and target-oriented approach to sales.
• Ability to manage multiple enquiries and client requirements simultaneously.
• Strong attention to detail and a solution-oriented mindset.
• Ability to work collaboratively with hotel sales, reservations, marketing and operations teams.
• Self-motivated individual with a willingness to learn, take ownership and grow within the hospitality sales environment.