Assistant Marketing Manager
Womn Wellness | Founder's Office
Location: In-office, Panchsheel Park, New Delhi
Type: Full-time
Salary: Up to 5 LPA (based on experience + skill fit)
Probation: 4 months (performance-based confirmation)
Mandatory Skills (Do NOT Apply If You're Not Strong At These)
- Hands-on Meta Ads experience (Facebook + Instagram)
- Strong Canva skills for performance creatives + social content
- Influencer marketing experience (outreach, coordination, execution)
- Branding sense (brand voice, visual consistency, positioning)
- Strong creative thinking (campaign ideas, hooks, angles, content concepts)
Applications without these skills will not be considered.
About the Role
We're building a fast-growing women's wellness brand focused on hormonal health, nutrition, content, and community. This is not a plan decks and handoff marketing role.
This is a hands-on execution role with ownership, working closely with the Founder's Office.
You will be responsible for driving performance + brand consistency across ads, creators, and social content.
Primary Responsibilities (Marketing Execution + Ownership)
- Plan and execute digital marketing initiatives to grow awareness, engagement, and sales
- Create high-quality Canva creatives for ads, Instagram content, launches, and campaigns
- Set up, manage, and optimise Meta ads (creative testing, targeting, budgets, reporting)
- Track performance metrics like CTR, CPC, CPA, ROAS, conversions and share learnings
- Own influencer marketing end-to-end: shortlisting outreach coordination execution follow-ups
- Manage day-to-day Instagram operations (content calendar, posting, engagement, basic community management)
- Ensure brand consistency across all content: tone, visuals, messaging, claims discipline
- Work closely with content/team to maintain a clear, consistent brand narrative
Branding + Creative Thinking Expectations
- Translate brand strategy into daily execution (what we post, how we speak, how we look)
- Come up with strong angles for reels, ads, and creator scripts (hooks + storytelling)
- Spot what looks off brand and fix it without being told
- Bring fresh references, trends, and creative formats that fit the brand (not random trends)
Founder's Office Exposure (High-Ownership Work)
- Support campaign launches, experiments, and new initiatives
- Assist in influencer collaborations and brand partnerships
- Conduct basic competitor, market, and content research
- Convert ideas into structured execution with minimal supervision
