Assistant Marketing Manager

Job Title: Assistant Marketing Manager

Location: Malad, Mumbai

Candidate Location: Mumbai, India

(Only candidates from the Western Mumbai Suburbs Should Apply)

Job Type: Full-Time

(No Work from Home Available)

Experience Required: 3-5 years of experience

About Us:

Gokyo Outdoor Clothing & Gear is India's Own Outdoor Clothing Brand, dedicated to providing high-quality gear for outdoor enthusiasts. Explore more about our Vision, Mission, and the adventures that inspire our products at www.gokyo.in& join our community of adventurers on Instagram at @gokyo.in

Position Overview:

Gokyo Outdoor Lifestyles Pvt. Ltd. is seeking an Assistant Marketing Manager with 3-5 years of experience. This is a full-time, on-site role at our Malad, Mumbai office, reporting to the Marketing Head. The ideal candidate will be responsible for enhancing sales growth, executing market activations, and driving strategic initiatives to expand brand presence.

Key Responsibilities:

• Plan and execute BTL marketing activities, including events, sponsorships, and activations to boost brand visibility and customer engagement.
• Develop and implement strategic marketing campaigns to drive retail conversions and strengthen consumer connections.
• Identify market activation opportunities, manage vendor coordination, and optimize budgets for high-impact offline marketing initiatives.
• Analyze campaign performance metrics to refine marketing strategies and maximize return on investment.
• Execute localized marketing initiatives, trade partnerships, and engagement-driven activations to enhance brand awareness and sales growth.

Qualification:

• Bachelor's degree in Marketing, Business Administration, Advertising, or a related field.
• 3-5 years of experience in BTL marketing, brand activations, or event management, preferably in fashion, retail, or outdoor gear.
• Proven expertise in on-ground activations, sponsorships, retail marketing, and trade partnerships.
• Strong creative and strategic thinking to drive innovative marketing campaigns.
• Excellent project management skills to handle multiple campaigns efficiently.

Important Note:

Interested candidates should send their updated CVs and Current CTC details with a personalized cover letter explaining why they're the right fit for this role, and their salary expectations to [Confidential Information]