Assistant Brand Manager Marketing

I. PURPOSE

The role supports brand building, digital marketing, competitor analysis, product understanding, and on-ground execution for assigned projects. The position requires a balance of strategic thinking and operational rigor, campaign execution, insight generation, hoarding/site branding management, and offline activation delivery. The Assistant Manager will handle a portfolio of projects and ensure alignment with Sunteck's premium positioning

II. KEY RESPONSIBILITIES (KPAs)

Key Performance Areas (KPAs)

Market Understanding & Strategic Inputs

Analyse sales data, consumer behaviour, and market trends to provide inputs for product positioning and communication.

Support annual/project-specific brand strategy based on customer insights & competitor mapping.

Brand Development & Communication

Work with agencies on creatives, messaging, visual identity, and campaign storytelling.

Assist in launch communication, brochures, project collaterals, AVs, on-site branding, and content development.

Offline Execution & Operations

Conduct recce, shortlist vendors, evaluate costs, and support empanelment while driving innovative OOH ideas and formats.

Possess operating knowledge of print technologies (screen printing, digital printing, paper GSM, fabrication methods) and ensure accurate on time execution with vendors.

Manage BTL activations, open houses, events, exhibitions, and local marketing initiatives.

Monitor vendor & agency execution quality.

Marketing Strategy & Competitor Intelligence

Track micro-market trends, competition projects, pricing patterns & buyer behaviour.

Provide insight-driven recommendations for product, communication, and media strategy.

Budget Allocation & Budget Management

Assist in planning annual and project-wise marketing budgets across ATL, BTL, OOH, digital, and production activities.

Track weekly/monthly spends vs. allocated budgets to ensure alignment with planned activities.

Coordinate with agencies and vendors to ensure cost efficiencies while maintaining quality.

Cross-functional Coordination

Work with Sales, CRM, Product, Digital & external agencies for campaign alignment and execution.

Support Cluster Head on management reports, analyses, and leadership presentations.

III. KEY PERFORMANCE INDICATORS (KPIs)

Quantitative:

• Lead-generation KPIs & cost efficiency
• Marketing budget utilisation
• Timely hoarding & offline execution
• Digital performance metrics (CTR, CPL, conversions)

Qualitative:

• Quality of brand communication
• Consistency in premium visual identity
• Operational discipline & site-level delivery
• Cross-team coordination effectiveness

IV. QUALIFICATIONS & EXPERIENCE

Essential

• MBA (Marketing) from Tier 2 institute
• 45 years experience in real estate marketing
• Exposure to offline & digital campaigns
• Experience in creative development & campaign coordination

Desired

• Experience in Real Estate project launches
• Understanding of real estate customer journey & micro-market dynamics
• Agency/vendor management experience

V. KNOWLEDGE & SKILLS

Technical / Functional

• Brand communication & creative briefing
• ATL/BTL/OOH execution
• Market research & competitor analysis
• Digital & performance marketing fundamentals

Leadership / Behavioral

• Planning & organizing
• Detail orientation
• Execution ownership & proactive mindset
• Stakeholder management
• Analytical, insight-driven thinking