About the Role
- The Assistant Manager Marketing will play a critical role in driving Axestrack's demand generation, brand positioning, and go-to-market execution across digital and offline channels. This role sits at the intersection of strategy and executionowning campaigns end-to-end, translating business goals into measurable marketing outcomes, and working closely with sales, product, and leadership teams.
- You'll be expected to think beyond activities and focus on impact: social media strategy, brand recall, and market presence.
Key Responsibilities
Demand Generation & Campaign Ownership
- Plan and execute multi-channel demand generation campaigns across paid media, organic, email, events, and partnerships.
- Own campaign strategy, execution, optimization, and performance tracking end-to-end.
- Drive consistent lead quality aligned with enterprise and fleet-owner segments.
Digital & Performance Marketing
- Oversee paid campaigns across Google, LinkedIn, and other relevant platforms (directly or via specialists/agencies).
- Optimize funnels across ads, landing pages, forms, and nurture journeys to improve conversion and CPL.
- Ensure budget efficiency, ROI focus, and performance discipline across channels.
Content & Messaging Strategy
- Shape Axestrack's marketing narrative across industries, solutions, and geographies.
- Work with content and design teams to create high-impact assets: case studies, landing pages, blogs, ads, and sales enablement material.
- Ensure consistency of messaging across websites, campaigns, events, and outbound communication.
Email, Automation & Nurture
- Design and manage email campaigns, drip journeys, newsletters, and event-based communication.
- Segment audiences based on persona, industry, intent, and funnel stage to improve engagement and conversions.
Analytics, Insights & Reporting
- Track performance across campaigns using GA, CRM, ad platforms, and internal dashboards.
- Prepare weekly/monthly reports with insights, learnings, and clear next actions.
- Use data to challenge assumptions, refine targeting, and improve outcomesnot just report numbers.
Sales & Cross-Functional Collaboration
- Work closely with sales to align on ICPs, lead quality benchmarks, pipeline feedback, and GTM priorities.
- Support product launches, webinars, events, and market expansion initiatives with structured marketing plans.
- Act as a bridge between strategy, execution, and on-ground reality.
Brand, Events & Market Presence
- Support Axestrack's participation in industry events, conferences, and partner initiatives.
- Ensure brand consistency and strong on-ground and digital visibility before, during, and after events.
Requirements
- 3+ years of experience in B2B marketing, SaaS, enterprise tech, or logistics-tech preferred.
- Strong hands-on understanding of demand generation, digital marketing, and funnel management.
- Experience working with paid media, email marketing, content assets, and CRM-driven workflows.
- Ability to analyze performance data and convert insights into action.
- Strong communication, coordination, and stakeholder management skills.
- High ownership mindsetcomfortable working in fast-moving, evolving environments.
Preferred Skills
- Ability to manage and grow Axestrack's social media presence with a focus on thought leadership, relevance, and meaningful engagement.
- Strong content writing skills for websites, blogs, landing pages, case studies, emailers, and sales enablement material tailored to B2B audiences.
- Clear design thought process with the ability to brief designers, evaluate creatives, and ensure visual output aligns with brand and business intent.
- Capability to structure campaigns and narratives by linking customer pain points, messaging, creative direction, and channel execution.
- Analytical mindset to interpret performance data and audience behavior and convert insights into actionable improvements.
- Strong cross-functional communication skills to collaborate effectively with sales, product, content, and leadership teams.
- High ownership and execution discipline to manage multiple initiatives while maintaining quality and timelines.
Why Join Axestrack
- Work on real-world, large-scale logistics and mobility problems.
- High visibility role with direct impact on growth and market expansion.
- Opportunity to shape brand, narrative, and demand in India and global markets.
- Ownership-driven culture with room to experiment, learn, and lead.
