Assistant Marcom Manager

As the Assistant Marcom Manager, you will be responsible for performing the following tasks to the highest standards:

• Be fully familiar with the hotel's products, services, and activities.
• Lead the publicity and promotion of all hotel products, including rooms, catering, banquets, and events.
• Assist relevant departments in achieving revenue targets through marketing support.
• Develop and manage the hotel's advertising and external communication budgets.
• Coordinate and implement communications plans for promotions and activities across all operating departments (Sales, Catering, etc.).
• Maintain the hotel's positive image and ensure high visibility on mainstream media platforms in primary source markets.
• Establish and nurture strong relationships with media outlets (print, broadcast, digital).
• Oversee all hotel printed materials, ensuring alignment with Hilton brand standards.
• Maintain and update the hotel's digital presence, including its website, WeChat, Weibo, and other social media platforms.
• Monitor and respond promptly to guest reviews and comments on online platforms.
• Plan and execute public relations activities with measurable return on investment (ROI).
• Design marketing collaterals according to hotel brand standards, ensuring high-quality production.
• Maintain effective communication with local government bodies and associations to secure timely information and opportunities for the hotel.
• Perform any other reasonable duties and responsibilities as assigned.
• Management reserves the right to amend or supplement this job description as necessary.

What Are We Looking For

An Assistant Marcom Manager serving Hilton Brands is always working on behalf of our guests and fellow team members. To successfully fill this role, you should maintain the following attitude, behaviors, skills, and values:

• Hospitality: Passionate about delivering exceptional guest experiences.
• Integrity: Committed to doing the right thing all the time.
• Leadership: Demonstrates leadership within the industry and community.
• Teamwork: Works collaboratively across teams.
• Ownership: Takes accountability for actions and decisions.
• Urgency: Operates with a sense of urgency and discipline.

Qualifications:

• At least 3 years of experience in the Marketing and Public Relations department of an international brand hotel.
• Strong creative writing skills.
• Solid knowledge of advertising media planning and print production.
• Proficient in Microsoft Word, Excel, web management, WeChat, Weibo, and basic desktop publishing systems.
• Highly organized with excellent administrative and project management skills.
• Strong communication skills with local news media.
• Fluent in both spoken and written Chinese and English.
• Resourceful, creative, and adaptable to change.