Assistant Manager – Visual Communications

Assistant Manager – Visual Communications

The Souled Store

Mumbai

About Us :

The Souled Store is one India's fastest growing youth focused lifestyle brand. We started in 2013 as a homegrown Indian brand and today we are one of the largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and we are expanding across action figures, backpacks and collectibles and are scaling in footwear and kidswear

Although we are primarily an online brand, we've expanded in the offline retail space as well and have 40 stores across India with plans for expansion pan India.

The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can't go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.

Roles & Responsibilities:

● Lead and oversee the design and execution of creatives for one of our fastest growing assets –our offline retail stores (store creatives)

● Drive packaging design strategy and continuously enhance outputs by providing strong creative direction

● Stay ahead of latest design trends in visual, digital, and graphic design; mentor the team on typography, layout, and design excellence

● Oversee creation and quality of digital marketing assets e.g., banners, ads, social media, carousels and other marketing collaterals

● Manage and mentor a team of designers; ensure timely delivery and high-quality output across projects

● Collaborate cross-functionally with marketing, retail, and product teams to ensure cohesive brand communication

● Take ownership of multiple visual communication projects and ensure alignment with overall brand strategy

Competencies & Abilities:

● Fluent in Adobe Photoshop, Adobe Illustrator

● Strong conceptual thinking with the ability to lead and guide design problem-solving

● Exceptional attention to detail with a strong eye for alignment and design consistency

● Proven leadership, organizational, and project management skills; ability to prioritize and manage overlapping tasks/projects

● Takes complete ownership of team deliverables and ensures deadlines are met consistently

● Flexible and adaptable to changing priorities in a fast-paced, challenging environment

● Deep understanding of TSS merchandise, fandom, and pop culture space with a strong creative vision and leadership mindset