Key Responsibilities
Strategic Responsibilities
- Support implementation of the channel's revenue strategy based on annual budgets, market dynamics, competition, and channel objectives to help achieve overall revenue targets.
- Develop deeper insights into market requirements through advertiser and client interactions to identify opportunities for improved monetization of advertising inventory.
- Monitor and analyze brand-wise and client-wise advertising spends across channels within the cluster as well as competing channels.
- Evaluate competitive channel performance within and across genres to identify opportunities and market positioning strategies.
Operational Responsibilities
- Build strong understanding of industry trends, client categories, and advertiser strategies using industry reports, market articles, and BARC data.
- Analyze market trends and media performance against brand parameters to identify actionable insights.
- Support development and evaluation of pitches for annual deals and large-scale advertising partnerships.
- Provide frontline analytical support to the sales team through data reporting and insights to help address queries from clients and media planners.
- Prepare comprehensive data-driven presentations to support sales strategies and client engagements.
- Generate BI, BARC, and other qualitative and quantitative reports to equip the sales team with relevant data insights for proactive client engagement.
- Continuously adopt and implement new analytical methodologies and tools to enhance advertiser and sponsor engagement strategies.
Adhoc Projects
- Support strategic initiatives such as in-content advertising integrations and other special projects.
- Manage addressable advertising products by coordinating with cross-functional teams to ensure smooth campaign execution.
- Participate proactively in new client briefs, projects, and initiatives assigned by leadership.
