Key Responsibilities:
Property Marketing & Promotions
- Build and execute promotion plans for entertainment properties across TV and digital platforms
- Schedule sponsor-led social media posts and videos across multiple platforms
- Manage merchandise planning and distribution
- Create compelling sales and marketing collateral to drive product adoption and comprehension
Campaign Strategy & Execution
- Design briefs for the Ad Sales Team, ensuring timely delivery and due diligence
- Lead PR campaigns aligned with central PR and communications teams
- Execute promotional campaigns, including sales collateral, case studies, blog posts, product videos, web content, and event marketing
- Track campaign performance using KPIs and data insights to optimize marketing strategies
Events & Content Marketing
- Manage events and bespoke content marketing initiatives
- Coordinate cross-functional teams to ensure alignment and timely execution of campaigns
Skills & Attributes for Success:
- Proactive, enthusiastic, and takes ownership of assigned projects end-to-end
- Excellent communication and cross-functional collaboration skills
- Strong time management and prioritization abilities to handle multiple campaigns simultaneously
- Problem-solving and adaptability in response to market changes
- Proven experience in brand management, PR, and B2B growth marketing
- Ability to leverage data for marketing insights and decision-making
- Strong project management and organizational skills
