Key Responsibilities

Analytics & Reporting

• Prepare weekly performance reports, including audience metrics, competitive benchmarking, and programming review decks.
• Conduct post-launch analysis of shows and identify performance trends.
• Provide insights for content planning and scheduling decisions.
• Translate data insights into actionable recommendations for programming and marketing teams.

Scheduling & FCT Management

• Coordinate with scheduling teams on promo priorities and FPC updates.
• Track and communicate real-time scheduling changes across teams.
• Align promotional planning with available FCT inventory (SD/HD streams).
• Work with sales and traffic teams to optimize commercial placements.

On-Air Promotions (OAP)

• Manage weekly promo prioritization and scheduling.
• Coordinate promotional planning for special events, highpoints, and key shows.
• Ensure adherence to creative guidelines, timelines, and promo durations.
• Maintain alignment with the broader programming strategy.

Programming Support

• Assist with weekly highpoints, thematic programming, and special events.
• Facilitate advance planning for programming strategy discussions.
• Ensure seamless coordination for execution of programming initiatives.

Consumer Insights

• Manage partnerships with research agencies for audience studies and show feedback.
• Conduct deep-dive research on viewer behavior, show launches, and brand perception.
• Translate audience feedback into programming improvements and strategic recommendations.
• Coordinate consumer visits and viewer insight sessions.