Consumer Research & Analysis
- Collaborate with internal stakeholders to define research objectives and set deliverables.
- Commission and execute qualitative research assignments for new and ongoing shows and campaigns.
- Analyze consumer feedback to identify problem areas and provide actionable insights to content and communication teams.
- Mine trends in consumer attitudes, preferences, lifestyles, and behavior to enhance understanding of the audience.
Content Strategy Support
- Use insights to guide storytelling, character development, and content tonality.
- Generate stimulus or thought starters for internal teams based on consumer feedback.
- Support projects and problem statements that impact programming strategy.
Collaboration & Communication
- Work closely with content, marketing, and communication teams to apply research insights.
- Present findings in a clear, structured manner to drive strategic decision-making.
- Stay updated on GEC content, programming trends, and audience engagement metrics.
