Strategic / Policy Related KRAs
- Implement revenue strategy for channels based on objectives, budget, market conditions, and competition.
- Develop insights through advertiser/client interaction and propose client-suited solutions to improve monetization.
- Monitor client and brand-wise spend and evaluate competitive channel performance.
Operational / Process / Technology KRAs
- Analyze industry trends, client behavior, and BARC data to support sales pitching.
- Support creation and evaluation of annual pitches and deals.
- Track revenue funnel/pipeline and design attractive packages for sales teams.
- Provide reporting and analytics support to sales teams for client queries.
- Continuously improve methodologies and tools for advertisers and sponsors.
- Prepare presentations and generate BI & qualitative/quantitative reports for sales enablement.
Financial Accountability / Commercial Impact
- Execute impact/non-FCT elements to drive higher revenue.
- Collaborate with finance and PRS leads for annual budgets.
- Support creation and monitoring of annual and monthly deals.
- Identify and highlight revenue opportunities to senior management.
