Assistant Manager - PR International

Organization Description: Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family-run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art forms. The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.

The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.

Job Description:

• Devise creative public relations strategies that fit company profile
• Develop effective PR plans using appropriate strategies and tactics
• Organize and coordinate PR activities
• Use a variety of channels (TV, press, internet etc.) to maximize company exposure
• Liaise with marketing professionals to ensure consistency in promoting corporate image
• Arrange for interviews or public speaking events and construct press releases
• Advise company on handling sensitive public issues to preserve reputation
• Assess opportunities for sponsorships and other partnerships and manage relations

Desired Background:

• A firm believer and practitioner of organizational philosophy, values and culture so as to imbibe that in his/her day to day interaction with the customers.
• Must have empathy, love and compassion for our weaver base, which is integral to the philosophy of Jaipur Rugs