Purpose & Overall Relevance For The Organization
Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops (SIS) on Lazada, Shopee, Tiktok Shop, etc across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
Key Responsibilities: Managing SEA eMarketplaces business through its key pillars.
Enabler & Marketplace Management (50%)
- Alignment with all Marketplace & enablers to ensure that campaigns (brand or commercial) are launched smoothly.
- Execute business strategies with the help of 3rd party enablers based on the aligned guidelines and timeline.
- Platform mega campaigns and SBD events planning and execution.
- Constantly review the accuracy of our product content and its creation process. Coordinate improvements to the product content blueprint with a 3rd party to win on in-app search traffic (pricing, sizing, images, descriptions).
- Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.
Marketing Working Budget Management (20%)
- Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
- Daily monitoring on platform onsite ads to ensure the implementation of brand's direction.
- Manage store's affiliation program in marketplace to get the best return.
- Marketing Working Budget tracking and review with key stakeholders.
Consumer Engagement (15%)
- Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales.
- Collaborate with brand & activation teams to build and execute animation plans to maximize our sales.
- Work closely with brand & activation teams to develop relevant content that responds to the latest trend in a timely manner.
- Work closely with brand & activation teams to identify and select affiliates/creators/host profile.
- Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.
Consumer Experience (15%)
- Defines the optimum layout of eSIS, campaign pages, banners and product pages for best in class user shopping experience.
- Manage curation of product collections and out of stock listings on platforms for easy browsing within the store.
- Promotional tools & sponsored solutions setup to support with campaign activation periods and drive onsite traffic to eSIS.
Knowledge, Skills And Abilities
- Minimum 2 years experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
- Strong project & stakeholder management skills
- Result driven and go-getter personality
- Great attention to detail
- Fluent in English. Any SEA languages will be a plus
- Strong business acumen with excellent analytical skills
- Ability to challenge status quo and drive continuous improvement.
- Exposure in managing multiple markets will be a plus
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
