Assistant Manager - Performance Marketing
Assistant Manager - Performance Marketing
MeeshoEarly Applicant
- Posted 12 hours ago
- Be among the first 10 applicants
Job Description
What You Will Do
Seller Acquisition & Channel Ownership
Seller Acquisition & Channel Ownership
- Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
- Drive high-quality seller sign-ups with a focus on downstream activation and retention
- Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks
- Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
- Identify and reduce drop-offs across onboarding journeys
- Work closely with product and lifecycle teams to improve conversion rates
- Run structured experiments across audiences, creatives, landing pages, and funnel interventions
- Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
- Test and scale new channels, formats, and campaign strategies
- Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM
- Manage budget allocation across channels to maximize incremental seller growth
- Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
- Analyze seller cohorts by category, geography, quality, and lifecycle stage
- Derive insights on seller behavior to improve targeting and messaging
- Build frameworks for incrementality and attribution for seller acquisition
- Partner with product, analytics, design, and category teams to align growth efforts
- Influence onboarding experience, landing pages, and communication strategy based on performance insights
- 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
- Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
- Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
- Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
- Familiarity with seller or partner acquisition funnels is a plus
- Strong analytical thinking with a structured, problem-first approach and a bias for action
- Ability to operate with high ownership in a fast-paced environment
- A strong growth mindset with a passion for experimentation, learning, and continuous improvement
- Clear and effective communication skills, with the ability to work cross-functionally and collaboratively
More Info
Key Skills
incrementality frameworks
reach
CTR
analytics tools
Frequency
attribution models
CTI hook rate
Meta Ads
About Company
Skills:
roi optimization , Google Tag Manager, Google Analytics, Excel, Data Analytics, cpl, Ppc, CAC, Paid Acquisition, Lead Generation, Google Ads, Cpa, conversion optimization, Media Planning, Campaign Management, Meta Ads, Performance Marketing
Skills:
google sheets , Excel, Google Ads, AppsFlyer, GA4, mobile attribution platforms, Meta Ads
Skills:
Sql, Microsoft Excel, Google Analytics, Firebase, YouTube Ads, Meta Ads, LTV, Looker Studio, Amazon Ads, Google Ads, CAC, Instagram, CTR, facebook, cpi, GA4, Conversion Rate, ROAS, AppsFlyer, Cpa, Retention
Skills:
google sheets , Reporting Tools, Excel, Google Analytics, Flipkart Ads, Amazon Ads Console
Skills:
Performance Measurement, Meta Ads, Google Ads, Attribution tracking, Budget Management