Assistant Manager - Performance Marketing

Job Role: Assistant Manager - Performance Marketing

Location: Work from Office

Shift: Regular

Experience: 3+ Years

Department: Marketing / Growth

About Maino.ai

Maino.ai is an AI-driven technology company focused on building innovative and scalable solutions that simplify and enhance business operations. We empower businesses with data-driven marketing solutions and cutting-edge technology to maximize campaign performance across digital platforms.

We're looking for an experienced Assistant Manager – Performance Marketing who is passionate about digital advertising, data analysis, experimentation, and driving measurable business growth through performance marketing.

About the Role

As an Assistant Manager – Performance Marketing, you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization.

The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Amazon Ads, YouTube, and other digital channels.
• Monitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, Conversion Rate, and Retention.
• Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.
• Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.
• Prepare regular performance reports and present campaign insights to internal stakeholders.
• Collaborate with creative teams to conceptualise high-performing ad creatives based on consumer behavior and business insights.
• Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.
• Design and evaluate experiments across marketing channels, including Programmatic, YouTube, and other high-impact acquisition channels.
• Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.
• Work closely with cross-functional teams including Analytics, Product, Creative, and Engineering to drive business growth.

Required Skills & Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, YouTube Ads, and other paid media platforms.
• Strong understanding of digital marketing metrics including CAC, LTV, ROAS, CTR, CPI, CPA, Retention, and Conversion Rate.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Ability to interpret marketing data and derive actionable business insights.
• Experience designing and optimizing paid marketing campaigns across multiple channels.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Skills

• Advanced proficiency in Microsoft Excel (Pivot Tables, Lookup Functions, Data Analysis).
• Familiarity with Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio, or similar analytics platforms.
• Understanding of attribution models and marketing measurement.
• Experience with experimentation frameworks, A/B testing, and multivariate testing.
• Basic knowledge of SQL or marketing analytics tools is an added advantage.
• Creative mindset with an understanding of ad copy, content, and creative strategy.

What You'll get

• Opportunity to work on high-scale performance marketing campaigns across global markets.
• Exposure to AI-driven marketing solutions and advanced growth strategies.
• Collaborative work environment with experienced marketing, analytics, and product teams.
• Continuous learning, ownership, and career growth opportunities.
• Competitive compensation and benefits.
• A fast-paced, innovation-driven culture where your ideas make an impact.