About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
What you'll do
- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels.
- Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
- Run A/B tests on creatives, copy, and targeting to continuously improve performance
- Work closely with the creative, content, and product teams to ensure campaigns align with brand
- and business goals
- Analyze campaign performance and turn data into clear, actionable insights
- Identify and test new channels or formats to scale D2C acquisition and retention
What we're looking for
- 3-7 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands,
- Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics.
- Data-first mindset with a knack for optimization and experimentation.
- Comfortable working in a fast-paced, results-driven environment.
- Experience with email/SMS/WhatsApp marketing.
- Working knowledge of GA4, Mixpanel, or similar tools.
- Familiarity with Shopify and conversion funnel strategies.
Behavioral Traits that Matter
- You're curious and self-driven always testing, learning, and tweaking
- You have a strong bias for action you don't wait to be told, you try and test
- You enjoy solving problems and are analytical by instinct
- You're collaborative and enjoy working with creative and product teams
- You take ownership and accountability for outcomesnot just tasks.
