Job Description
About The Role
At Man Matters, we're building India's most trusted, science-backed men's health and wellness brand and influencer marketing is at the heart of how we grow.
We're looking for someone who can balance strategy with execution and take ownership of outcomes. You will drive influencer led growth across categories like hair, beard, health and fitness, working on real business problems, not vanity campaigns.
If you enjoy building at scale, experimenting fast, and seeing direct impact, this is for you.
What You Will Own
Build and scale the influencer engine:
Own the end to end influencer strategy
Drive influencer-led GTMs across key products
Allocate and optimize budgets with clear focus on outcomes
Drive High Quality, High-volume Execution
Run campaigns across Meta and YouTube at scale
Build content that is problem first, insight led, and conversion focused
Continuously test new formats, creators, and hook
Turn influencer into a performance channel
Identify patterns across creators, formats, and platforms
Improve performance through structured experimentation
Build repeatable playbooks, not one-off wins
Build strong creator ecosystems
Work closely with doctors, experts, and creators
Build long-term partnerships with high-quality creators
Manage agencies and external partners effectively
Build and lead a strong team
Manage and mentor a team of marketers
Raise the bar on quality, speed, and ownership
Create a culture of experimentation and accountability
Work Closely With Other Teams
Partner with Brand, Category, Performance and Ecom teams
Align on product priorities, launches, and platform strategy
Feed insights back into brand and product decisions
What We're Looking For
4 to 8 years of experience in influencer marketing
Brand side experience is strongly preferred (D2C or startup is a big plus)
Clear track record of driving business outcomes through influencer marketing
Strong understanding of performance led influencer campaigns
Ability to balance creative thinking with structured problem solving
Experience managing teams and owning outcomes end-to-end
High ownership, strong execution, and comfort with ambiguity
What Will Set You Apart
You've built or scaled influencer programs, not just executed them
You think in terms of systems and playbooks, not just campaigns
You care about what works and are willing to test, fail, and iterate fast
You can operate independently without needing constant direction
Why Man Matters
Build for a brand that stands for honest, science-backed care for modern Indian men
Work on categories where influencer marketing directly impacts revenue
Own meaningful scope across products, platforms, and teams
Be part of a high-ownership team building a category-defining brand
