About the role
At Man Matters, we're building India's most trusted, science-backed men's health and wellness brand — and influencer marketing is at the heart of how we grow.
We're looking for someone who is ready to step up from pure execution into ownership. You'll run influencer campaigns end-to-end and progressively own categories like hair, beard, health and fitness — with real accountability for outcomes.
If you enjoy getting your hands dirty, moving fast, and seeing direct impact from your work — this is for you.
What you'll own
1. Execute and optimise the influencer engine
- Run influencer campaigns end-to-end across key products and categories
- Drive influencer-led GTMs with clear briefs, timelines, and deliverables
- Track and optimise budgets with a focus on performance outcomes
2. Create high-quality, conversion-focused content
- Identify, brief, and manage creators across Meta and YouTube
- Build content that is problem-first, insight-led, and conversion-focused
- Continuously test new formats, creators, and hooks based on data
3. Develop your performance instinct
- Track performance across creators and content types; identify what's working and why
- Support structured experimentation and help build repeatable playbooks
- Contribute to building a performance-first culture within the influencer function
4. Build and manage creator relationships
- Scout and onboard creators across niches — fitness, grooming, health, lifestyle
- Build relationships with doctors, experts, and credibility-led creators
- Coordinate with agencies and external partners where needed
5. Collaborate closely with other teams
- Work with Brand, Category, Performance, and E-com teams on aligned campaigns
- Feed creator and content insights back into briefs and product conversations
- Coordinate across functions on product launches and platform priorities
What we're looking for
- 3–5 years of experience in influencer marketing
- Brand-side or D2C experience strongly preferred; agency experience considered if paired with a strong execution track record
- Demonstrated ability to run influencer campaigns with measurable business outcomes, not just content output
- Solid understanding of performance-led influencer content — what makes a good hook, a strong brief, a converting script
- Organised and detail-oriented — can juggle multiple campaigns and creators without dropping the ball
- Strong communicator — with creators, internal teams, and in written briefs
- High ownership mindset — you move things forward without waiting to be told, and you follow through
- Bias for action — you'd rather try, learn, and course-correct than wait for the perfect plan
What will set you apart
- You've moved beyond just managing deliverables — you think about why a piece of content works or doesn't
- You have a genuine instinct for creators and audiences, not just follower counts
- You've started building or contributing to systems and playbooks, not just executing campaigns
- You care about data — you look at performance numbers proactively, not just when asked
- You're ready to own a category, not just a campaign
Why Man Matters
- Build for a brand that stands for honest, science-backed care for modern Indian men
- Real ownership — your work directly shows up in campaign performance and revenue
- Work across hair, beard, health and fitness — categories where influencer marketing has genuine business impact
- A team that values quality, speed, and learning over process for its own sake
- Clear growth path into a senior role for the right person
