Assistant Manager - Onboarding

What We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.

Proposition for Merchants

We make D2C selling as easy as selling on e-commerce marketplaces.

Why We Built This

• India's D2C wave today is largely limited to venture-funded brands.
• The craft of selling on one's own website isn't democratized—yet there are 500k–1M sellers capable of selling D2C but currently restricted to marketplaces.
• We believe brand owners should focus on building great products, not on channel optimization.
• Existing tools (e.g., Shopify / status-quo software) solve workflow management but do not help merchants sell better.
  
  

Our Proposition

We offer a software + services solution designed to optimize merchant profitability.

Our Product

An All-in-one D2C Software Stack That Includes

• Storefront
• Shipping
• Marketing Integrations
• Communication Tools
  
  

Our Services Layer

Built on top of our software stack, our services combine 4 core e-commerce roles essential for every D2C brand:

• Marketing Manager – Top-of-funnel growth
• Category Manager – Products & merchandising
• Product Manager – Website & app performance
• Ops Manager – Shipping & fulfillment metrics
  
  

We measure and optimize key metrics across each of these buckets to drive merchant profitability.

Long term: Our goal is to productize this services layer and redefine what merchants should expect from a storefront platform.

Team & Scale

We stand at $4.5M ARR and achieved profitability earlier this year.

We recently raised Series B, led by Bessemer Venture Partners (who led Shopify's Series A in 2010), with participation from Elevation Capital, General Catalyst, and Chiratae Ventures.

Role Charter – AM Onboarding

Role Overview

As the AM – Onboarding, you will own the responsibility of delivering a world-class onboarding experience for D2C brands partnering with ShopDeck.

Your mission is to accelerate activation, reduce time-to-value (TTV), and ensure seamless go-lives across our ecosystem. You will lead a team of onboarding specialists and implementation executives while working closely with cross-functional teams to drive customer delight from Day 1.

Key Responsibilities

• Strategy & Execution
  
  

Build and scale a structured onboarding framework that supports merchants across all stages—from early-stage D2C brands to fast-growing enterprises.

• Merchant Activation
  
  

Drive initiatives to reduce onboarding time, boost platform adoption, and ensure smooth go-lives across:

• Storefront
• Integrations
• Fulfillment
• Analytics
• Team Leadership
  
  

Hire, train, and manage a high-performing onboarding team focused on execution excellence, empathy, and merchant success.

• Cross-Functional Collaboration
  
  

Work closely with Sales, Product, Growth, Fulfillment, and Support to deliver a consistent and unified merchant experience.

• Playbook & Process Creation
  
  

Standardize Onboarding Journeys Using

• Checklists
• Templates
• Product walkthroughs
• Self-serve learning resources
• Customer-Centric Culture
  
  

Be the voice of new merchants—identify friction points, collect feedback, and collaborate with Product to proactively address gaps.

• Metrics & Reporting
  
  

Define, Track, And Report Key Onboarding KPIs Such As

• Activation Rate
• Time-to-Value (TTV)
• Early-stage churn
• CSAT / NPS
  
  

Share insights with leadership to drive continuous improvement.

Key Requirements

• 2–6 years of experience in onboarding, customer success, or implementation, preferably in SaaS, eCommerce, or D2C.
• Experience leading teams or building onboarding journeys from scratch or at scale.
• Strong understanding of D2C operations: storefront setup, integrations (payment, shipping, CRM), analytics.
• Excellent communication, stakeholder management, and project execution capabilities.
• Data-driven mindset with a focus on outcomes and business impact.
  
  

Preferred Qualifications

• Experience working with Indian D2C brands or eCommerce platforms.
• Experience with automation / no-code platforms for seller workflows.
  
  

Why Join ShopDeck

• Play a pivotal role in shaping the merchant onboarding journey at one of India's most promising eCommerce enablers.
• Work with passionate teams building real solutions for real brands.
• Thrive in a high-growth, high-ownership culture that encourages creativity and innovation.
• Competitive compensation, flexible work culture, and the opportunity to drive real impact.
  
  

Join us and be part of a team that champions innovation, collaboration, and merchant success!

Equal Opportunity Statement

We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, colour, religion, gender, disability status, or any characteristic protected by law.

Skills: advanced excel skills,leadership,team lead,management,team management,onboarding,strategy,communication