What We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront
profitably.
Proposition for Merchants
We make
D2C selling as easy as selling on e-commerce marketplaces.
Why We Built This
- India's D2C wave today is largely limited to venture-funded brands.
- The craft of selling on one's own website isn't democratizedyet there are 500k1M sellers capable of selling D2C but currently restricted to marketplaces.
- We believe brand owners should focus on building great products, not on channel optimization.
- Existing tools (e.g., Shopify / status-quo software) solve workflow management but do not help merchants sell better.
Our Proposition
We offer a
software + services solution designed to
optimize merchant profitability.
Our Product
An All-in-one D2C Software Stack That Includes
- Storefront
- Shipping
- Marketing Integrations
- Communication Tools
Our Services Layer
Built on top of our software stack, our services combine
4 core e-commerce roles essential for every D2C brand:
- Marketing Manager Top-of-funnel growth
- Category Manager Products & merchandising
- Product Manager Website & app performance
- Ops Manager Shipping & fulfillment metrics
We measure and optimize key metrics across each of these buckets to drive merchant profitability.
Long term: Our goal is to
productize this services layer and redefine what merchants should expect from a storefront platform.
Team & Scale
We stand at
$4.5M ARR and achieved profitability earlier this year.
We recently raised
Series B, led by
Bessemer Venture Partners (who led Shopify's Series A in 2010), with participation from
Elevation Capital,
General Catalyst, and
Chiratae Ventures.
Role Charter AM Onboarding
Role Overview
As the
AM Onboarding, you will own the responsibility of delivering a
world-class onboarding experience for D2C brands partnering with ShopDeck.
Your mission is to
accelerate activation,
reduce time-to-value (TTV), and ensure seamless go-lives across our ecosystem. You will lead a team of onboarding specialists and implementation executives while working closely with cross-functional teams to drive customer delight from Day 1.
Key Responsibilities
Build and scale a structured onboarding framework that supports merchants across all stagesfrom early-stage D2C brands to fast-growing enterprises.
Drive initiatives to reduce onboarding time, boost platform adoption, and ensure smooth go-lives across:
- Storefront
- Integrations
- Fulfillment
- Analytics
- Team Leadership
Hire, train, and manage a high-performing onboarding team focused on execution excellence, empathy, and merchant success.
- Cross-Functional Collaboration
Work closely with Sales, Product, Growth, Fulfillment, and Support to deliver a consistent and unified merchant experience.
- Playbook & Process Creation
Standardize Onboarding Journeys Using
- Checklists
- Templates
- Product walkthroughs
- Self-serve learning resources
- Customer-Centric Culture
Be the voice of new merchantsidentify friction points, collect feedback, and collaborate with Product to proactively address gaps.
Define, Track, And Report Key Onboarding KPIs Such As
- Activation Rate
- Time-to-Value (TTV)
- Early-stage churn
- CSAT / NPS
Share insights with leadership to drive continuous improvement.
Key Requirements
- 26 years of experience in onboarding, customer success, or implementation, preferably in SaaS, eCommerce, or D2C.
- Experience leading teams or building onboarding journeys from scratch or at scale.
- Strong understanding of D2C operations: storefront setup, integrations (payment, shipping, CRM), analytics.
- Excellent communication, stakeholder management, and project execution capabilities.
- Data-driven mindset with a focus on outcomes and business impact.
Preferred Qualifications
- Experience working with Indian D2C brands or eCommerce platforms.
- Experience with automation / no-code platforms for seller workflows.
Why Join ShopDeck
- Play a pivotal role in shaping the merchant onboarding journey at one of India's most promising eCommerce enablers.
- Work with passionate teams building real solutions for real brands.
- Thrive in a high-growth, high-ownership culture that encourages creativity and innovation.
- Competitive compensation, flexible work culture, and the opportunity to drive real impact.
Join us and be part of a team that champions
innovation, collaboration, and merchant success!
Equal Opportunity Statement
We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, colour, religion, gender, disability status, or any characteristic protected by law.
Skills: advanced excel skills,leadership,team lead,management,team management,onboarding,strategy,communication
