About Company - ShopDeck
What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplaces
Why build this
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
Our proposition
Role
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We're at $4.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter
Role Overview:
As the AM Onboarding, you will be responsible for crafting a world-class onboarding experience for D2C brands partnering with ShopDeck. Your role is critical in accelerating activation, reducing time-to-value (TTV), and ensuring merchants go live smoothly. You will lead a team of onboarding specialists and implementation executives, collaborating cross-functionally to optimize journeys and delight our customers from Day 1.
Key Responsibilities
- Strategy & Execution: Build and scale a structured onboarding framework that accommodates various merchant sizesfrom early-stage D2C startups to scaling enterprises.
- Merchant Activation: Drive initiatives to reduce onboarding time, increase platform adoption, and ensure smooth go-lives across ShopDeck's ecosystem (storefront, integrations, fulfillment, analytics).
- Team Leadership: Hire, train, and manage a high-performing onboarding team focused on execution, empathy, and merchant success.
- Cross-Functional Collaboration: Work closely with Sales, Product, Fulfillment, Support, and Growth teams to ensure a consistent and integrated customer experience.
- Playbook & Process Creation: Standardize onboarding journeys with checklists, templates, product walkthroughs, and self-serve education resources.
- Customer-Centric Culture: Be the voice of new merchantsidentifying friction points, tracking feedback, and working with Product to solve them proactively.
- Metrics & Reporting: Define and monitor key onboarding KPIsactivation rate, TTV, churn during onboarding, CSAT/NPSand share insights with leadership.
Key Requirements
- 26 years of experience in onboarding, customer success, or implementationpreferably in SaaS, eCommerce, or D2C ecosystems
- Experience leading teams and building onboarding journeys from scratch or at scale
- Strong understanding of D2C operations including storefront setup, integrations (payment, shipping, CRM), and analytics
- Excellent communication, stakeholder management, and project execution skills
- Data-driven mindset with a focus on customer outcomes and business impact
- Familiarity with onboarding/CS tools like HubSpot, Intercom, Notion, Pendo, or similar platforms
Preferred Qualifications
- Prior experience working with Indian D2C brands or eCommerce platforms
- Knowledge of Shopify, WooCommerce, or similar platforms is a bonus
- Experience in process automation or no-code platforms for sellers workflows
Why Join ShopDeck
- Play a pivotal role in shaping the sellers journey at one of India's most promising eCommerce enablers
- Work with passionate teams building real solutions for real brands
- High-growth environment with strong ownership, creativity, and innovation
- Competitive salary, flexible work culture, and the chance to create real impact
Join us and be part of a team that champions innovation and collaboration!
Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.
Skills: d2c,team handling,onboarding,ecommerce
