Assistant Manager

Assistant Manager/Manager, Performance Marketing Google

You should apply if you have:

Skills to move the needle while working for hyper scaling startup which thrives on ownership, deadlines and targets.

Attention to detail

In depth understanding of Google Ads - especially keyword research

A demonstrable track record of bringing positive impact in your previous organizations

Substantial background in performance & branding campaigns, A/B Testing & Analytics

You should not apply if you:

Aren't good with Excel, number crunching, Audience Building, GA, Appsflyer

Cant work in ambiguity

Cant build processes or structure

Are not passionate about the health and nutrition industry

Have less than 2 years of hands-on experience in Google Ads

Have not managed teams before

Don't enjoy walk-the-talk and prefer a purely delegatory leadership style

Skills Required:

Proven track record of success in developing and executing winning strategies for D2C and Ecommerce businesses

Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement

The ability to lead, motivate, and inspire a team

Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation (Excel and number

Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools

Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping

Knowledge of Google Analytics and other reporting tools

Excellent communication, presentation, and interpersonal skills

What will you do

Ideate, execute, and optimize performance-driven campaigns across Google Search, YouTube, Shopping, DV360, Google Merchant centre Feed Optimisation, Revenue spike from Non-Branded Search Traffic

Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google

Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making

Develop effective attribution models to accurately measure campaign impact

Generate actionable insights and performance reports for stakeholders

Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A/B testing, and more

Audit product feeds for accuracy and compliance with Googles policies to maximize performance in Shopping & Remarketing campaigns

Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and alignment with broader marketing goals

Work Details:

Work Experience: 25 years

Working Days: Monday Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

High learning and personal growth opportunities in a dynamic environment

Flexible timings and a collaborative, inclusive workplace

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.