Assistant Manager - Marketing

• Strategic Planning:
• Fine-tune the strategic brand vision and long-term growth plan with the Senior Manager/Marketing Head.
• Develop and execute the yearly marketing plan in alignment with brand vision and business objectives.
• Cross-Functional Collaboration:
• Work closely with Business Heads and Regional Business Managers to support achievement of business goals.
• Coordinate with internal teams (Packaging, Procurement, Supply Chain, Plants) for packaging changes, artwork approvals, and other marketing support.
• Marketing Communication & Execution:
• Develop creative brand communication for ATL (TV, Radio, OOH, Digital), BTL (POS, Events), and consumer promotions.
• Execute trade and consumer activations in key geographies.
• Plan and execute performance marketing campaigns with the e-commerce team.
• Drive innovation pipeline for the brand.
• Budgeting & Marketing Expense Management:
• Manage marketing expense accounting, vendor onboarding, PO generation, billing, and payment follow-ups.
• Drive ROI through effective marketing spend tracking and optimization.
• Market Analysis:
• Travel to key markets, gather consumer and sales insights, and translate them into actionable marketing strategies.
• Monitor channel-wise performance metrics and drive interventions for growth.

Skills & Competencies:

• Strong understanding of FMCG marketing including advertising, promotions, digital marketing, and media planning.
• Working knowledge of SAP, Microsoft Excel, PowerPoint, and general business software.
• Sound knowledge of packaging development, vendor management, and marketing finance.
• Experience in sales and distribution is highly desirable.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Strong analytical mindset and creative thinking.

Education & Experience:

• Qualification: MBA in Marketing (Full-time, Regular mode) from a reputed university.
• Experience: Minimum 5 years in FMCG marketing (Food industry preferred).
• Agency background acceptable only if the last 2+ years are on the client side.
• Experience across Sales & Distribution, Manufacturing, and Packaging will be an added advantage.