Assistant Manager / Manager, Annual Giving (NUS Development Office)

Job Description

Alumni Giving

• Develop targeted engagement and fundraising strategies for specific alumni segments to cultivate meaningful gifting opportunities.
• Lead the end-to-end process of these strategies, including ideation, conceptualisation, resource planning, execution, and follow-up.
• Engage alumni through a range of appropriate channels such as digital marketing, innovative outreach methods, physical and virtual events, partnerships with champions and advocates, and collaboration with schools or university departments.
• Identify donor segments for renewal and gift upgrades and execute tailored approaches in coordination with the major gifts team and other relevant stakeholders.

Student Philanthropy & Youth Engagement

• Leverage student touchpoints to identify and implement student-focused philanthropic initiatives.
• Plan and execute awareness and giving campaigns around key milestones (e.g., Commencement Giving) to drive student participation and instil a culture of giving prior to graduation.
• Cultivate the future donor base by recruiting and onboarding student champions and volunteers to support year-round giving initiatives.
• Collaborate with student leaders across various clubs and student bodies to expand outreach and participation.
• Coordinate with the communications team to manage and enhance existing and new outreach channels, including content creation and curation.
• Collaborate with the data analytics team to develop donor segmentation strategies, track campaign performance, and design follow-up actions based on insights.
• Work with internal and external stakeholders to ensure effective campaign delivery, including responsibilities related to budgeting, logistics, procurement, and volunteer management.

Requirements for the Rol

• eBachelor's degree in a relevant field such as Marketing, Communications, Nonprofit Management, or a related discipline
• .5–7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing
• .Knowledge of existing and emerging social media platforms, with a proven track record of leveraging digital channels for marketing or fundraising success
• .Proven creativity and ability to generate innovative ideas for campaigns and engagement strategies
• .Excellent written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences
• .Strong interpersonal and organisational skills, with the ability to manage multiple projects and campaigns concurrently
• .Demonstrated ability to work effectively both independently and as part of a collaborative team
• .IT-savvy, with working knowledge of CRM systems and data management tools