Assistant Manager - Growth

Ways of Working: Employees will work fulltime from their base location i.e. Bangalore.

Role: Assistant Manager (Growth)

About Swiggy:

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

The Role in a Nutshell:

As an Assistant Manager (Growth), you are the architect of the user journey for one of Swiggy's fastest-growing categories. You will own the entire funnel—from the moment a user identifies a need, through the in-app session, to the final order placement. Your goal is to maximize discovery and build a seamless, high-converting experience that helps grow the category.

Key Responsibilities

1. End-to-End Funnel Management

• Conversion Optimization: Analyze and optimize Throughput—the percentage of users moving from discovery to checkout. You will own the performance of each page in the funnel, ensuring they are high-converting and contextually relevant.
• Drop-off Analysis: Identify friction points in the user journey and deploy tactical interventions to reduce churn and move users toward the cart.

2. In-App Visibility & Merchandising

• Real Estate Management: Strategize on category slots, storefronts, and widgets to maximize Share of Eye on the platform.
• Dynamic Merchandising: Curate and refresh collections based on real-time data, seasonal trends, and local relevance.
• Personalization: Partner with Analytics to surface relevant products to specific user segments, increasing the efficiency of internal traffic.

3. Growth & Innovation (Organic + Paid)

• Organic Growth: Oversee organic efforts to capture high-intent external traffic. Collaborate with Product and Own Media teams to optimize the conversion funnel.
• Paid Precision: Work with Performance Marketing teams to oversee campaigns & optimize for LTV/CAC.
• Innovation Lab: Experiment with referral loops, gamified onboarding, and cross-vertical triggers.

Performance Metrics You'll Own

• Growth (Traffic, Conversion & Orders)
• Efficiency: Blended CAC (Paid + Organic) and ROAS.
• Visibility: Share of Voice (SOV) within the app ecosystem.

What We Are Looking For

• Growth mindset: You don't just manage; you build. You are obsessed with identifying untapped levers and bringing innovative solutions to drive category growth.
• Cx-Obsessed: You are obsessed with the customer experience. You know exactly how to organize pages, banners, categories, and collections so users find what they need effortlessly.
• Funnel Strategist: You understand that discovery is only the first step—the real goal is conversion. You are dedicated to making the user's path as frictionless as possible.
• Data Extraction: : You don't wait for reports; you find the answers. You are comfortable using tools like SQL, Snowflake, or Databricks to analyze customer cohorts and behavior.

Skills + Experience Checklist:

• 1–3 years of experience in Growth, Category or Product Marketing for a digital-first business.
• Basic SQL, Advanced Excel/Google Sheets.
• Analytical Rigor: Ability to translate complex data sets into actionable growth experiments.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.