This role is for one of our clients
Company Name: Scrabble
Industry: Staffing and Recruiting
Seniority level: Mid-Senior level
Min Experience: 2 years
Location: Gurugram
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Own and drive end-to-end D2C P&L for the brand's Shopify channel. This is a revenue + profitability role with direct ownership of growth, contribution margins, and operational efficiency. The role will lead cross-functional execution across performance marketing, pricing, and D2C operations.
Key Responsibilities
- P&L Ownership Own revenue, gross margin, contribution margin, and CAC:LTV targets Drive month-on-month growth with clear forecasting and variance tracking Identify and fix margin leakages across marketing, logistics, and discounts
- Performance Marketing Leadership Manage Meta & Google through internal team / agencies Define CAC targets, scaling strategy, and budget allocation Drive creative testing velocity and funnel optimization Ensure daily monitoring of ROAS, MER, blended CAC
- Pricing & Offer Strategy Own pricing architecture (MRP, discounting, bundles, offers) Optimize for AOV, CVR, and contribution margin (not just top-line) Run structured experiments on pricing and promotions
- Shopify & Funnel Optimization Own website performance: CVR, AOV, bounce rate, checkout drop-offs Work with ops/tech on UX, speed, landing pages, and CRO experiments Build and optimize conversion funnels (paid → landing → checkout)
- Forecasting & Inventory Planning Demand forecasting aligned with marketing plans Work with supply chain to ensure optimal inventory turns Avoid stockouts/overstock while maintaining growth
- Team & Vendor Management Lead D2C ops, performance marketing, and retention functions Manage agencies and ensure output quality + accountability Build reporting systems and weekly performance cadences
- Retention & Lifecycle Drive repeat rate via email, WhatsApp, and remarketing Own retention revenue % and lifecycle metrics
Ideal Candidate Profile
Has independently driven P&L for a D2C brand on Shopify
Strong understanding of performance marketing (Meta + Google)
Deep comfort with numbers: CAC, LTV, contribution margins, cohorts
Experience managing agencies and internal teams
Hands-on operator — not just strategy, but execution
