Assistant Manager - Group Revenue Team

Job Description

Assistant Manager CRM Campaigns (Clinical & Patient Engagement)

Location: Hyderabad

Reporting to: Manager CRM

Function: Group Revenue Team

Role Overview

The Assistant Manager CRM Campaigns will be responsible for designing, executing, and optimizing clinically driven, omni-channel patient engagement campaigns across the patient lifecycle. This role blends clinical understanding, data intelligence, and marketing automation to drive patient acquisition, retention, adherence, and continuity of care across specialties.

The role works closely with clinical teams, operations, Marketing, IT, analytics, and external technology partners to translate medical use cases into scalable CRM journeys while ensuring data accuracy, compliance, and measurable business impact.

Key Roles & Responsibilities

• Clinical-Led Campaign Strategy
• Design specialty-wise and condition-based CRM campaigns aligned to clinical pathways such as:
• Preventive health checks
• Chronic care management (Cardiac, Diabetic, Renal, Oncology follow-ups)
• Post-OP and discharge engagement
• Medication adherence and follow-up consults
• Translate clinical protocols and care pathways into automated CRM journeys.
• Partner with doctors, nursing teams, and care coordinators to ensure medical relevance and accuracy of communication.
• Omni-Channel Campaign Execution
• Plan, execute, and optimize campaigns across SMS, WhatsApp, Email, RCS, Push Notifications, Voice/IVR.
• Build integrated journeys based on patient behavior, clinical events, and transactional triggers (OP visit, IP discharge, lab results, missed follow-ups).
• Ensure right message, right patient, right time. No spam. No guesswork.
• Segmentation & Personalization
• Create advanced patient segments using:
• Clinical data (diagnosis, specialty, procedure, lab indicators where applicable)
• Transactional data (appointments, admissions, bills)
• Behavioral data (no-shows, drop-offs, engagement patterns)
• Enable hyper-personalized communication based on age, gender, disease condition, lifecycle stage, and risk category.
• Retention, Continuum of Care & Value Creation
• Drive repeat visits, follow-ups, and service frequency through structured retention programs.
• Support Continuum of Care (CoC) initiatives by aligning CRM journeys with clinical and operational workflows.
• Design re-engagement strategies for dormant and lapse patients with clinically relevant nudges.
• Analytics, Dashboards & Performance Measurement
• Build and manage real-time CRM dashboards covering:
• Campaign reach, delivery, engagement, conversion
• Appointment bookings, walk-ins, revenue attribution
• Retention %, no-show reduction, cost per conversion
• Conduct root-cause analysis for underperforming campaigns and recommend corrective actions.
• Present actionable insights to business, clinical, and leadership stakeholders.
• Data Governance & Compliance
• Ensure accuracy, integrity, and security of patient and clinical data.
• Adhere to healthcare data compliance norms (HIPAA-aligned practices, consent, opt-in/opt-out, DLT guidelines).
• Oversee campaign data hygiene, deduplication, and validation processes.
• Stakeholder & Vendor Management
• Coordinate with internal teams: IT, HIS, Call Center, Marketing, Clinical Operations.
• Work with external vendors on CRM platforms, communication channels, and integrations.
• Participate in technology evaluations, implementation discussions, and UAT cycles.
• Process Documentation & Enablement
• Document CRM processes, clinical campaign playbooks, SOPs, and automations.
• Develop training modules and enablement material for internal users.
• Support CRM business operations with tracking, reporting, and contract coordination.
  

Key Requirements Experience & Skills

• 35 years of experience in CRM, marketing automation, or lifecycle marketing, preferably in healthcare.
• Strong understanding of healthcare workflows, patient journeys, and clinical engagement models.
• Hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, Clevertap, or equivalent.
• Solid knowledge of Email, SMS, WhatsApp, and omni-channel campaign execution.
• Strong analytical mindset with experience in marketing data analytics and reporting.
• Excellent communication skills with the ability to work across clinical and non-clinical teams.
• Proven ability to manage multiple campaigns simultaneously with high accuracy.
• Advanced working knowledge of Excel and MS Office tools.
  
  

Education & Certifications

• MBA / MHA (Information Systems, Healthcare Management, Marketing, or Technology) or BBM.
• Certifications in Data Analytics, CRM, Marketing Automation, or Healthcare IT preferred.
• Healthcare domain exposure is strongly preferred.
  
  

What Success Looks Like

• Clinically relevant campaigns that improve patient outcomes and engagement.
• Measurable improvement in retention, follow-ups, and revenue contribution.
• Clean data, zero compliance issues, and high campaign accuracy.
• Strong trust with clinicians and operations teams.
• Dashboards that leadership uses.
  
  

Dear Candidate,

We are delighted to introduce you to Apollo Hospitals, a leading healthcare provider in India. With a long-standing heritage spanning many decades, Apollo Hospitals has established itself as a trusted name in the healthcare field, consistently delivering exceptional care with compassion.

Renowned for our state-of-the-art medical facilities, advanced technology, and a highly skilled and dedicated team of healthcare professionals, Apollo Hospitals is committed to providing quality care and ensuring patient satisfaction in everything we do.

Our organization strives to offer comprehensive healthcare services across various specialties and disciplines. From primary care to specialized treatments, we provide a wide range of medical services to cater to the diverse needs of our patients. Our hospital is equipped with cutting-edge technology, modern infrastructure, and an experienced team of doctors, nurses, and support staff who collaborate to deliver the highest standards of healthcare.

At Apollo Hospitals, we believe in fostering continuous learning and innovation. We prioritize research and development to remain at the forefront of medical advancements, enabling us to provide the latest treatments and therapies to our patients. We also emphasize preventive care and wellness programs, promoting a healthy lifestyle and helping individuals maintain optimal health.

Furthermore, Apollo Hospitals holds a strong commitment to social responsibility. Through various initiatives, we strive to make quality healthcare accessible to all members of society, regardless of their socio-economic background. We actively participate in community health programs, awareness campaigns, and outreach activities to promote healthcare education and support underserved populations.

As you join our team, we invite you to embody the values and culture of Apollo Hospitals. Our core principles include prioritizing patient-centric care, fostering teamwork, upholding integrity, and embracing compassion in all that we do. Together, we have the power to make a significant impact on the lives of our patients and contribute to the progress of healthcare in our community.

We are excited about the opportunity to collaborate with you, harnessing your skills and expertise to deliver exceptional care and service to our patients. If you have any inquiries or would like to explore more about Apollo Hospitals, please don't hesitate to contact our team.

Thank you for joining the Apollo Hospitals family. We are thrilled to begin this journey together, striving for excellence in healthcare.

Sincerely,

Team HR

• Job Identification 38896
• Posting Date 02/23/2026, 04:42 AM
• Apply Before 02/25/2026, 04:42 AM
• Degree Level Graduate
• Job Schedule Full time
• Locations No 55, Chennai, Tamil Nadu, 600006, IN