Job Description
Job Summary
We are looking for a results-driven Assistant Manager - Digital Marketing with 23 years of hands-
on experience to plan, execute, and optimize digital marketing campaigns across multiple
channels. The ideal candidate is data-savvy, creative, and up to date with the latest digital
trends, tools, and best practices.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social
media, email marketing, and display advertising
Manage and optimize paid marketing campaigns on platforms such as Google Ads
and Meta (Facebook/Instagram)
Develop and implement content strategies for websites, blogs, and social media
platforms
Monitor campaign performance and prepare weekly and monthly performance
reports
Collaborate with design, content, and sales teams to ensure consistent brand
messaging
Track and analyze user behavior using tools such as Google Analytics, Google
Search Console, and related platforms
Identify trends, insights, and opportunities to improve ROI, traffic, and engagement
Manage marketing calendars and ensure timely execution of campaigns and
initiatives
Required Skills & Qualifications
23 years of experience in digital marketing or performance marketing
Strong understanding of SEO, SEM, social media marketing, and email marketing
Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
Working knowledge of Google Analytics, Google Search Console, and Google Tag
Manager
Excellent analytical, communication, and presentation skills
Ability to manage multiple projects simultaneously and meet deadlines
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
