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The Assistant Manager - Digital Marketing will be responsible for executing and optimising digital marketing campaigns to build brand awareness, generate leads, and strengthen online presence across multiple platforms. This role will work closely with internal teams, agencies, and stakeholders to ensure impactful digital communication and campaign delivery, especially for EdTech offerings, online courses, and skill development initiatives.
Digital Campaign Management
Plan, execute, and manage performance-driven campaigns across search, social media, email, and display networks.
Monitor, analyse, and optimise campaigns to achieve lead generation, engagement, and conversion targets.
Content & Creative Coordination
Work with content creators, designers, and SMEs to ensure impactful creatives and messaging for website, landing pages, and social media platforms.
Review and edit marketing content to align with brand positioning and SEO best practices.
Search Engine Optimisation (SEO) & Analytics
Implement on-page and off-page SEO strategies to improve organic visibility.
Track and report on digital metrics using Google Analytics, social media insights, and campaign dashboards.
Marketing Automation & Email Campaigns
Develop and manage email marketing workflows for nurturing leads and engaging with institutional and individual customers.
Use marketing automation tools to improve targeting and personalisation.
Social Media Management
Manage and grow the brand's social media presence across platforms (LinkedIn, Instagram, YouTube, etc.).
Develop content calendars, run paid social campaigns, and respond to engagement queries.
Event & Webinar Promotions
Promote webinars, roadshows, conferences, and other brand events through targeted digital channels.
Support live event coverage and post-event digital amplification.
Stakeholder & Vendor Coordination
Liaise with internal product teams, sales teams, and external digital agencies to execute campaigns.
Manage vendor relationships for digital platforms, tools, and media buys.
Larsen & Toubro is a USD 17 billion technology, engineering, construction, manufacturing and financial services conglomerate, with global operations.
The Company is engaged in critical sectors - infrastructure, construction, defence, hydrocarbon, heavy engineering, aerospace, power (nuclear/ thermal/hydroelectric), electrical & automation, mining and metallurgy.
Over the last 8 decades, L&T has built a reputation for quality, reliability and strong customer orientation. The Company’s contribution to infrastructure, industry and society is widely recognised. It has been described in the media as ‘the builder of the India of the 21st Century’.
Integrated capabilities span the ‘design-to-deliver’ spectrum, enabling it to offer single-point solutions across industries. Design facilities and technology centres in India and the Middle East, are backed by manufacturing facilities in eight countries.
Global Presence¬
The L&T network of offices spans the globe. It engages with leading international companies as technology process licensors or consortium partners. The Company has established itself as a major player in the infrastructure sector in the Middle East, with the successful execution of a number of key projects. Its publicly-listed IT and technology service businesses have development and delivery centres in proximity to global clients. L&T’s products, including high-tech process plant equipment, have been installed in over 30 countries, including the US, UK and China.
Corporate Sustainability
L&T was the first engineering & construction company in India to report its sustainability performance. Annual Sustainability Reports highlight achievements across the traditional three ‘Ps’ of Planet, People and Profits. Every aspect of L&T’s operations is characterized by professionalism and high standards of corporate governance.
Awards and Accolades include:
• Iconic Brand of India Award – The Economic Times, 2017
• 7th Most Valuable Brand in India –Brand Finance, 2017
• Construction Company of the Decade Award – CNBC AWAAZ, 201
• India’s Top Ten Most Respected Companies - Businessworld, 2016
• Most Respected Company (in Infrastructure) – Businessworld, 2016
• Ranked 4th in global list of green companies (Industrial sector) - Newsweek
• Top 10 Best Companies to Work For - Business Today Survey
Job ID: 123983747
