Assistant Manager- Digital Marketing

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness and generate leads
• Manage end-to-end digital campaigns across email, social media, Google, Facebook, and display advertising
• Track and optimize campaign performance using data and analytics
• Collaborate with content, design, and product teams to deliver engaging digital experiences
• Provide performance reports and insights using tools like Google Data Studio or Tableau
• Stay updated with the latest digital trends, tools, and best practices

Qualifications & Skills:

• 24 years of hands-on experience in digital marketing
• Expertise in Facebook Ads, Google Ads, and App Campaigns
• Experience in user acquisition, retargeting, and funnel optimization
• Strong analytical skills to interpret campaign data and performance metrics
• Proficiency in Excel; familiarity with Data Studio or Tableau is a plus
• Working knowledge of SEO and SEM implementation
• Experience with attribution tools like Appsflyer
• Strong communication, collaboration, and project management skills
• Self-motivated, detail-oriented, and results-driven