Assistant Manager, Database Marketing

Job Responsibilities

• Develop and execute data-driven marketing strategies through robust planning and analytics
• Support revenue forecasting, campaign performance analysis, and ROI evaluation to guide marketing investment decisions
• Design and manage dashboards and reporting tools to track KPIs, consumer behavior, and effectiveness of marketing strategies
• Analyze customer segments, behavioral trends, and promotional responsiveness to identify growth opportunities and optimize targeting strategies
• Collaborate with cross-functional teams to design and deliver marketing programs, campaigns and experiences tailored to diverse customer segments.
• Deliver actionable insights from market research, data analysis, and competitor intelligence to drive informed decisions and strengthen competitiveness
• Assist with business forecasting, budgeting, and performance management
• Ensure compliance with company policies, operational standards, and regulatory requirements at all times

Job Requirements

• Bachelor's Degree in Marketing, Data Analytics, or a related field.
• Minimum of 4 years experience in Marketing, Analytics, or a related field.
• Excellent analytical skills with the ability to interpret data and leverage insights to drive marketing strategies.
• Familiarity with data visualization, dashboards and analytics tools.
• Excellent communication and interpersonal skills
• Highly organized and able to adapt quickly in a fast-paced and dynamic environment.
• Experience in regulatory processes is a plus.