Assistant Manager - CRM/Marketing Automation

Responsibilities:

Marketing Automation:

• Design, build, and execute automated marketing campaigns (email, SMS, push
• notifications, etc.) using marketing automation platforms such as Clevertap, Moengage,
• Webengage, Insider, Salesforce, Netcore Cloud, or Braze.
• 
  
• Develop and maintain automated customer journeys, workows, and lifecycle
• campaigns.
• Optimize campaign performance through A/B testing, segmentation, and
• personalization.
• Monitor campaign analytics and provide regular reports on key performance indicators
• (KPIs).
• Troubleshoot technical issues related to marketing automation systems.
• CRM Management:
• Develop and implement CRM best practices to ensure data accuracy and
• completeness.
• Create and manage customer segments for targeted marketing campaigns.
• Generate CRM reports and dashboards to track customer engagement and sales
• performance.
• Data Analysis and Reporting:
• Analyze campaign data and CRM data to identify trends and insights.
• Develop and maintain dashboards and reports to track key marketing metrics.
• Provide actionable recommendations based on data analysis to improve campaign
• performance. Monitor and report on the eectiveness of marketing automation and CRM initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related eld.
• 5+ years of experience in marketing automation and CRM management.
• Proven experience with marketing automation platforms (e.g., Clevertap, Moengage,
• Webengage, Insider, Salesforce, Netcore Cloud, Braze).
• Strong understanding of email marketing best practices and customer segmentation.
• Excellent analytical and problem-solving skills.
• Prociency in data analysis and reporting tools (e.g., Google Analytics, Excel).
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong understanding of data privacy and compliance regulations.
• Experience in healthcare or e-commerce is a plus.