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Assistant Manager - CRM and Retention

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  • Posted 5 days ago
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Job Description

Role Responsibilities:

  • Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app
  • Coordinate with tech/product teams to enable campaign triggers and data flows
  • Manage CRM platform performance and identify workflow/tool improvements
  • Benchmark industry CRM practices and incorporate innovation

Key Deliverables:

  • Revenue and retention growth through lifecycle campaign performance
  • Increased CTR and conversion via enriched messaging strategies
  • CRM tool enhancements and new journey implementations
  • Research-backed CRM innovations and benchmarks

About Company

Tata CLiQ

Job ID: 118195511

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