Company Description
Alstone has been a trusted leader in the cladding industry in India for over 21 years and is recognized as the nation's number one cladding brand. With over 500 channel partners and 16 offices across India, Alstone has successfully delivered more than 700 million square feet of metal composite panels (MCP). The company is committed to innovation, quality, and fostering growth through its extensive network and expertise.
Key Result Areas (KRAs)
. 1. Dealer & Channel Engagement
- Plan and execute dealer meets, channel partner meets, and local activations.
- Strengthen dealer relationships through regular on-ground engagement.
2. BTL Campaign Execution
- Implement BTL campaigns to increase footfall.
- Execute in-shop promotions, product demos, roadshows, and local launches.
3. Dealer Branding & POSM
- Ensure timely execution of dealer branding, displays and POS material.
- Maintain brand consistency across all dealer touchpoints.
4. Sales & Launch Support
- Support sales teams with BTL tools and schemes communication.
- Execute dealer-level product launches, demos and training sessions.
5. Budget & ROI Management
- Manage approved BTL budgets efficiently.
- Track activity performance and ensure optimal ROI.
6. Vendor Management
- Manage BTL vendors for fabrication and execution.
- Ensure quality, timelines, and payment release only against execution proof and dealer NOC.
7. Coordination & Reporting
- Coordinate with sales, marcom and regional teams.
- Submit monthly activity, spend and performance reports.
8. Feedback & Market Insights
- Collect dealer feedback and market intelligence.
- Share competitor insights and improvement suggestions with management.
Key Performance Indicators (KPIs)
- Number of dealer/channel activities executed
- Dealer branding coverage & quality score
- Budget adherence and ROI
- Timely execution and reporting
- Dealer satisfaction & feedback
