Assistant General Manager Marketing

About Eastern Book Company (EBC)

The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices. We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers.

EBC has many first innovations in this sector, including India's largest legal ecommerce platform, the EBC Webstore; the EBC Reader, India's most advanced legal eLibrary and EBC Learning, an online learning platform.

With branches in over 8 Indian cities, the company is the publisher of India's leading law report, Supreme Court Cases and the SCC Online range of databases.

Headed by professionals from the top business and law schools, we require individuals for leading this exciting phase of growth.

You can view the detailed company profile onwww.ebc.co.in.

About the Role

As AGM – Marketing, you will lead the overall marketing function at EBC, driving brand strategy, revenue growth, and integrated marketing initiatives across print and digital platforms.

This is a strategic leadership role with responsibility for marketing planning, brand positioning, digital transformation, campaign execution, and team management. The role requires strong business acumen, cross-functional collaboration, and the ability to translate organizational objectives into measurable marketing outcomes.

Experience & Qualifications:

• 10+ years of experience in Print Marketing & Electronic Advertising
• Relevant digital work experience of at least 3+ years in conceptualizing, ideating and writing content as well as copy for digital marketing campaigns, websites, emailers, newsletters and banners.
• Preferably from Publishing, Media, or Pharma industry
• Good understanding of marketing concepts, branding, advertising, marketing tools and processes.
• Strong ability to handle multiple projects and consistently meet deadlines and objectives.
• Excellent oral, written, presentation and interpersonal communications skills.
• Strong proficiency in Microsoft Office

Job Description:

• Directing and coordinating ATL/BTL activities to promote product and service.
• Provide leadership and direction to a team of passionate, motivated and focused individuals.
• Developing marketing strategies for print and electronic products and overseeing their implementation, including campaigns, events, digital marketing, and PR initiatives.
• Identifying target markets and developing strategies to communicate with them.
• Creating and Executing Advertising and Media Plans for better reach to valuable customers.
• Work closely with design teams to create any collaterals for website, social media channels, newsletters & industry reports.
•  Studying competitors products and services.
• Exploring ways of improving existing products and services and increasing profitability.
• Team handling and motivation
• Achieving business and Brand Targets.

Core Competencies:

# Marketing Strategy Operations & Planning

# Revenue Generation & Business Growth

# Brand Management & Positioning

# Campaign Planning & Execution

# ATL & BTL Marketing

# Digital & Social Media Marketing

# Product Promotions & New Product Launches

# Market Research & Competitor Analysis

# Customer Acquisition & Retention

# Media Planning & Advertising

# Content & Communication Strategy

# Budget Planning & ROI Tracking

# Team Leadership & Development

# Vendor & Agency Management

Work Environment:

• A dynamic and innovation-focused workplace.
• Strong emphasis on teamwork and cross-functional collaboration.
• Extensive opportunities to conceptualize and manage high-impact marketing events.

Compensation:

• Competitive salary based on skills and experience.
• Strong growth opportunities in marketing leadership, brand strategy, and business development.
• Insurance coverage with a well-established insurance company.

How to Apply:

Interested candidates can share links to their relevant work or portfolio along with CV and current CTC or visit us at Eastern Book Company, 34, Lalbagh, Lucknow – 226001