Assistant General Manager

About Aska Equipments Pvt. Ltd.

ASKA Equipments Pvt. Ltd. is a leading and renowned manufacturer and marketing organization

in the disaster response equipment and fire & safety technologies industry. Based in Delhi with

manufacturing facilities in Roorkee, Uttarakhand, we specialize in technologically advanced niche

products, including fire, safety, and lighting equipment. Our client base spans government,

industrial, and private sectors across India and international markets.

Role Overview

Aska Group is seeking a dynamic and results-driven Assistant General Manager to lead the

development of strong relationships with key government officials and decision-makers. The ideal

candidate will play a crucial role in generating tenders and securing government contracts, thus

contributing to Aska Group's revenue growth. The role demands a strategic thinker with a deep

understanding of government procurement processes, strong communication skills and a proven

track record in contract acquisition.

Key Responsibilities

1. Identifying Customers and Lead Generation:

o Conduct comprehensive market research to identify potential government clients

and business opportunities.

o Develop targeted strategies to engage and generate leads for government

contracts.

2. Identifying and Meeting with Key Decision-Makers:

o Build and maintain relationships with key stakeholders in government agencies and

departments.

o Arrange and conduct meetings with decision-makers to understand their

requirements and position Aska Group as a preferred vendor.

3. Developing Presentations for Decision Makers:

o Identify key decision-makers within government organizations and agencies.

o Develop and deliver persuasive presentations showcasing Aska Group's products

and solutions, addressing the specific needs of government clients.

4. Securing Administrative and Financial Approvals:

o Navigate government administrative and financial approval processes to ensure

compliance and facilitate timely contract execution.

o Coordinate with internal teams for necessary approvals during the contract

negotiation phase.

5. Indent Generation and GeM / Tendering Process:

o Generate indents and facilitate the GeM (Government e-Marketplace) and

tendering process, ensuring all specifications and procurement guidelines are

followed.

o Collaborate with the procurement team to prepare competitive bids and

submissions.

6. Managing Competitor Complaints and Securing Orders:

o Address competitors complaints and challenges, using technical knowledge to

disqualify them and secure business for Aska Group.

o Work closely with legal and compliance teams to resolve disputes and expedite

order release.

7. Ensuring Timely Execution of Contracts:

o Oversee the timely execution of government contracts, ensuring adherence to

deadlines and project deliverables.

o Work with project management and operations teams to address challenges and

risks during execution.

8. Revenue Generation (Sales and Business Development):

o Manage the existing sales pipeline and develop new business opportunities with

government agencies, PSUs, and defense organizations (e.g., State Disaster

Response Forces, NDRF, DRDO, Fire Departments, Indian Army, Indian Navy, BSF,

ONGC, Indian Railways, etc.).

o Create and implement strategies to generate business leads through GEM and

other channels, ensuring steady business outputs.

o Take the lead in developing proposals and presentations to secure new business,

promoting the unique benefits of Aska's products and services.

9. Strategic Business Development:

o Analyze emerging trends and government requirements to tailor Aska's offerings in

disaster management, safety, and rescue operations.

o Position Aska's products effectively to meet the specific needs of government

departments.

10. Frequent Travel and Client Engagement:

o Be open to traveling for up to 15 days per month, engaging with government

officials, clients, and industry stakeholders to secure contracts.

Qualifications and Experience

Educational Qualification: Master's degree in Business Administration, Public

Administration, or a related field.

Experience: Minimum 8 years of experience in government relations, business

development, or securing government contracts, preferably in the safety, disaster

response, or firefighting technology sectors.

Proven Success: Track record of acquiring and executing government contracts, including

GeM and tendering processes.

Skills

o In-depth understanding of government procurement processes and contract

negotiation.

o Strong networking and relationship-building skills with government officials and

decision-makers.

o Exceptional communication and presentation skills, able to articulate technical

concepts to non-technical audiences.

o Strategic thinking with a results-oriented approach to business growth.

o Ability to build and maintain long-term client relationships.

o Confident, persuasive, and able to influence stakeholders effectively.

Compensation & Benefits

Compensation: As per industry standards.

Additional Employee Benefits, inclusive of Medical Insurance (Family Floater Policy)

Incentives based on performance.

At Aska Equipments Pvt. Ltd., we are committed to fostering a diverse and inclusive workforce.

We encourage individuals from all backgrounds to apply.