Assistant Brand Manager Marketing

Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary:

We're looking for an Assistant Brand Manager who can execute brand strategy with energy, creativity, and speed. This role is for someone who is as comfortable building a campaign plan as they are picking up their phone to shoot content. You'll work across mCaffeine and Hyphen, coordinating with creative agencies, content teams, R&D, and operations — while also being a hands on creator yourself. If you have strong brand instincts, love being in front of the camera, and thrive in a fast-moving D2C environment — this is your role.

Key Responsibilities :

Brand Strategy & Campaign Execution:

• Support and execute brand strategy through structured campaign ideation, planning, and rollout • Conduct consumer research to identify insights that inform brand messaging and campaign direction

• Build campaign briefs rooted in consumer behavior, market trends, and brand positioning

• Track campaign performance and share learnings to continuously improve brand output

• Assist in go-to-market planning for new product launches across both brands.

Cross-functional Coordination:

• Be the day-to-day connect between creative agencies, content teams, R&D, and operations for brand content and communication

• Manage timelines, creative feedback, and deliverables across multiple teams simultaneously

• Ensure brand consistency in voice, tone, and visual identity across all touchpoints — ads, social, website, packaging, and CRM

Content Creation & On-Camera Presence:

• Be an active, confident on-camera presence for brand content — reels, reviews, tutorials, and campaigns

• Shoot and edit short-form video content independently using phone-based editing tools

• Create quick-turnaround visual assets using Canva for social, campaigns, and internal use

• Bring strong aesthetic sensibility to everything the brand puts out

• Stay on top of content trends and proactively pitch formats that fit the brand

Qualifications & Experience:

• 3–5 years of experience in brand management, marketing, or a closely related role

• Prior experience in D2C, beauty, personal care, FMCG, or lifestyle brands strongly preferred

• Hands-on experience with Canva and phone-based video editing tools (CapCut, InShot, or similar)

• Genuinely comfortable and confident being on camera — this is a non-negotiable for this role

• Experience coordinating with creative agencies and cross-functional teams