About Us
Company:Glide (Part of Group which built out The Face Shop & Belif)
At Glide Brands, we build and nurture bold, purposeful brands that make everyday living better inside and out. From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul.
We're digital-first by design, bringing beauty and wellness into Indian homes through top marketplaces like Nykaa, Amazon, Flipkart, and Blinkit along with curated experiences through our own brand stores. For those seeking food that's both functional and flavourful, The Better Flour is also stocked across premium retail chains, local grocery stores, and modern trade outlets across India.
Work Schedule
- Work Mode: Work from office
- Schedule: 5 days a week + 1 working Saturday
Role Overview
We're looking for an Assistant Brand Manager who can own how the brand shows up across content, campaigns, and culture. This is not a coordination role; it's a hands-on, execution-first position for someone who can think, write, and build a brand in real time.
You'll be responsible for shaping the brand voice, driving content strategy, and executing campaigns that people actually engage with not just scroll past.
Ideal Candidate Profile
- Experience: 4–6 years in brand marketing, content, or advertising
- Background: Advertising agencies, D2C brands (especially food & beverage), FMCG, or digital-first consumer brands
- Core Strengths:
- Copywriting, storytelling, brand building, social media strategy, content planning, creator/influencer management, campaign execution
Job Requirements
Experience
- Minimum 4+ years in brand marketing, content strategy, or advertising
- At least 1–2 years owning a brand end-to-end (not just executing briefs)
Education
- Graduate in any discipline
- MBA (Marketing) or Mass Communication is a plus, not mandatory
Key Skills
- Strong command over brand voice development and consistency
- Expertise in short-form & long-form content (reels, scripts, captions, decks)
- Experience in creator scouting, briefing, and relationship management
- Ability to ideate and execute campaigns from insight to launch
- Strong cross-functional coordination (design, product, sales)
- Understanding of quick-commerce platforms (Zepto, Blinkit, Instamart) as growth and content channels
- Basic analytical skills ability to read performance and optimize content
Other Requirements
- A genuine obsession with how brands show up on social media is non-negotiable
Role Responsibilities
Own the Brand Voice
- Write everything captions, scripts, packaging copy, website content, and ads
- Ensure the brand sounds distinct, sharp, and never generic
Lead Content Strategy & Execution
- Plan and manage the monthly content calendar across platforms (Instagram, YouTube, etc.)
- Ideate formats, write or brief content, coordinate with design, and ensure timely execution
Run the Content Engine
- Own the full cycle: ideate → write → brief → publish → optimize
- Focus on output that goes live and performs not just strategy decks
Drive Launch Campaigns
- Build complete content ecosystems for product launches
- From teasers to reveals create narratives people want to follow and share
Manage Creator Collaborations
- Write scripts creators actually want to use
- Brief effectively and ensure content feels authentic while staying on-brand
Track, Learn, Improve
- Monitor performance across content
- Analyze engagement, shares, and audience behavior
- Continuously refine content based on insights
What We're Looking For
Someone who:
- Thinks like a brand owner, not just a marketer
- Is deeply plugged into internet culture and content trends
- Can balance creativity with execution speed
- Cares about the work going live and how it performs in the real world
