Assistant Brand Manager, LBP BD

5-10 Years

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Early Applicant

Job Description

Job Title: Assistant Brand Manager, LBP BD

Location: Mumbai HO

Job Brief

Crafting innovation mixes:

Work on identifying consumer opportunities, hair care trends, global trends that have launch potential in India
Crafting the right marketing mix (including pricing, positioning, product & packaging)
Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
Lead product and packaging development for the innovation, including consumer testing
Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
Strong understanding of consumers and shoppers, overall beauty & skin care landscape
Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions

Consumer Pulse

Put the consumer at the heart of all strategy and execution.
Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

Strong project management skills to lead cross-functional teams for end-to-end project delivery
Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
Ensure OTIF delivery of all launch networks right from mix brief to business case, working with all cross-functional teams to land the network
Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

Key Skills & Requirement

Master's degree in Marketing or Business Administration.
Excellent written and verbal communication skills in English.
Minimum 5 to 10 yrs of experience in marketing or marketing services
Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.
The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour