Job Description
Role Overview: As a Brand Associate, you will be both a strategist and a builder. You'll shape how the brand thinks developing positioning, brand frameworks, and campaign strategies while also owning their execution end-to-end. Critically, you'll lead and inspire a small but high-
performing team, setting the standard for creative ambition and operational rigour.
Key Responsibilities
Brand strategy
Define and evolve brand positioning, architecture, and messaging
Develop annual and quarterly brand plans tied to business goals
Identify whitespace opportunities and emerging category trends
Build and maintain brand guidelines across all touchpoints
Lead campaign strategy from brief to creative direction
Execution & operations
Own content calendars across social, digital, and retail channels
Manage campaigns from concept through to live and post-analysis
Coordinate with agencies, creators, and cross-functional teams
Ensure brand consistency across every consumer touchpoint
Track performance metrics and translate data into brand decisions
Stakeholder management
Work closely with growth, product, and sales teams to align on priorities
Manage external partners agencies, influencers, production houses
Present brand plans and rationale to senior leadership
Build strong feedback loops across all functions
Represent the brand voice in cross-functional decisions
Requirements
23 years in brand management, content, or marketing FMCG, D2C, or consumer startup preferred
Proven ability to think strategically and execute without dropping the ball
Strong grasp of brand fundamentals positioning, architecture, tone of voice
Deep fluency in social media, content formats, and digital consumer behaviour
Sharp written communication; can brief a creative team or write copy with equal ease
