Art Director

Job Role: Art Director - Fashion/Lifestyle

Location: New Delhi

On-site | Full-time

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.

We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn't just a product—it's identity, memory, mood, and cultural commentary.

Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

We move fast. We think long-term. And we're building one of India's most iconic fragrance brands.

Job Summary

As the Art Director at Fraganote, you will define and elevate the creative vision of the brand across every consumer touchpoint. You'll lead the visual language of campaigns, product launches, content, packaging, and digital experiences while ensuring every piece of communication reflects the sophistication and emotional depth of the brand.

This role goes beyond execution—you'll be responsible for conceptual thinking, creative direction, mentoring the design team, and collaborating closely with marketing, content, photography, product, and founders to create work that is culturally relevant, visually distinctive, and commercially impactful.

Key Responsibilities

• Own and evolve Fraganote's creative and visual identity across digital, print, packaging, retail, and social platforms.
• Conceptualize and lead end-to-end creative campaigns for product launches, seasonal drops, and brand initiatives.
• Direct the overall visual storytelling of the brand across performance marketing, organic content, website, email, and offline experiences.
• Lead, mentor, and inspire the design team while maintaining exceptional creative standards.
• Collaborate with photographers, videographers, stylists, content creators, and marketing teams during creative planning and production.
• Review and approve all creative assets before publication to ensure consistency, quality, and brand alignment.
• Drive innovation by exploring new design trends, visual styles, AI-assisted creative workflows, and emerging cultural aesthetics.
• Build scalable design systems and creative processes that improve efficiency without compromising quality.
• Balance strong artistic vision with business objectives, ensuring creative work contributes to brand growth and performance.

Required Skills & Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 7–10 years of experience in creative design, with at least 3–4 years leading creative projects or teams.
• Strong portfolio showcasing expertise in branding, campaign design, packaging, digital marketing creatives, and visual storytelling.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and creative workflow tools. Motion design experience is a plus.
• Deep understanding of typography, composition, colour theory, luxury aesthetics, and brand systems.
• Experience working in D2C, beauty, fashion, luxury, lifestyle.
• Strong leadership, presentation, and stakeholder management skills.
• Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
• Exceptional creative taste with an eye for detail and a passion for building iconic brands.

What We're Looking For

We're looking for someone who doesn't just design beautiful assets—they create worlds that people want to be a part of.

You understand how luxury brands communicate, how culture influences design, and how great creative can drive both emotion and business results. If you're excited about building one of India's most loved fragrance brands through bold ideas and exceptional craft, we'd love to meet you.