The purpose of this role is to lead and ensure that the period's sales targets are met, and take initiative to boost market share and sales in the designated regions. The incumbent is responsible for ensuring complete sales reports, invoices, and other documents are delivered under his or her direction. The role supports the organization's long-term and short-term goals by taking measures to encourage DCBL's growth and ensure ongoing development.
Key Responsibilities
- Creating sales plans, strategies, and tactics. Coordinate with the Technical Support Team for site visits and leverage their expertise to maximize trade/non-trade sales as per requirements.
- Maintain cordial relations with Real Estate, dealers, construction companies, and end customers to get repeat orders, thereby maximizing sales and focusing on long-term retention.
- Ensure a high level of customer satisfaction by way of timely resolution of customer grievances.
- Survey existing and prospective customers at the grassroots level within the district to facilitate overall estimation of market size for the business year by the Regional Head. Interact and ensure good relations with contractors, using concept selling techniques, highlighting DCBL's quality, prices, and cost of services.
- Execute weekly plans, map existing territories, and identify new territories to maximize sales in the region.
- Develop district-specific local campaigns, marketing plans, and other effective techniques to generate product awareness and consequently drive sales. Plan and execute site visits with the aim of creating a strong push in the market for the company's products.
- Utilize CRM for greater visibility, monitoring, performance evaluation, and any course correction/corrective action required.
- Monitor fluctuations in sales targets and take preventive/corrective measures to address them.
- Monitor the BTL inventory levels at dealer shops (Point of purchase/sale, promotional items such as danglers, posters, etc.) and report to the Marketing team as per timelines/plan so that the same can be arranged/procured.
- Take initiatives to inculcate innovation in selling techniques by adopting new technologies and methods such as cross-selling, sales recording, invoice generation applications/portable machines, social media, etc.
- Generate new leads periodically and ensure regular pitching to them on existing as well as upcoming products.
- Ensure initiation and sensitization of employees towards digitization and automation of processes.
- Focus on utilizing advanced business analytics tools to derive key insights critical for the success of the organization.
- Self/Team Development: Seek requisite developmental support/inputs from leadership and strive for self-development—both functional and behavioral. Undergo training as required for team development. Update personal knowledge base to cater to the organization's needs.
Knowledge, Skills, and Experience
- Educational Qualification: MBA/PGDM in Sales/Marketing
- Specific Certification: (If required)
- Experience Required for the Role
Competencies Required
- Plan and execute site visits to increase product awareness and lead to sales
- CRM utilization to improve visibility, monitoring, performance evaluation
- Adopting new technologies and techniques to increase sales
- Handling client inquiries or grievances
- Sales Intelligence, Planning, and Forecasting
- Advanced Business Analytics
- Team Development and Leadership Skills
- Outstanding Sales and Negotiation Abilities
- Good Planning and Organizational Skills
- Sales and Product Knowledge
- Sales Channel Management
- Territory Management
- Self-Motivation and Initiative
- Analytical and Problem-Solving Abilities
- Goal-Oriented and Time Management
