Area Sales Manager

ABOUT TROOVY

At Troovy, we believe kids deserve fun food that's also good for them. We're on a mission to reinvent snacks so children never have to settle between tasty and healthy. We are one of the fastest growing healthy snacks companies and we're funded by the largest VCs in D2C industry like Fireside Ventures, Sharrp Ventures, Spring Marketing Capital & Veltis Capital.

ROLE DESCRIPTION

This is a full-time role for an Area Sales Manager covering NCR.

The Area Sales Manager will be responsible for driving Primary and Secondary sales and scale new infra & team, expanding distribution, building strong channel relationships and ensuring flawless market execution in the assigned territory. This role requires a hands-on leader who thrives in a fast-paced, entrepreneurial environment

Key responsibilities are as follows:

Sales & Distribution

• Achieve monthly, Quarterly, and annual sales targets
• Ensure distribution expansion and numeric growth across general trade, Key outlet and emerging channels.
• Monitor primary and secondary sales and manage stock levels effectively

Market Development

• Appoint and manage distributors, ensuring efficient supply chain operations
• Identify new business opportunities, markets, and retail outlet to expand footprint
• Plan and execute market activation visibility and promotional initiatives.

Team Management

• Recruit, train, and lead a team if sales officers
• Monitor daily field performance and ensure productivity metrics are achieved
• Motivate and mentor team members to achieve business objectives

Compliance & Operations

• Ensure adherence to company policies, pricing, and credit terms
• Handle distributor claims, ageing, and inventory hygiene

QUALIFICATIONS

• Education: Graduate/MBA preferred (Specialization in sales or marketing)
• Experience 4 to 6 Years in FMCG sales (General Trade). Experience in a start-up or new product launch environment is a plus