Area Sales Manager

Description

We are seeking an experienced Area Sales Manager to oversee sales operations in our designated region. The successful candidate will be responsible for driving sales growth, developing strategic relationships, and leading a high-performing sales team.

Responsibilities

• Manage and drive sales performance across multiple branches within the assigned area.
• Lead, mentor, and monitor Branch Managers and Sales Teams to achieve monthly business targets.
• Drive sourcing of Affordable Housing Loans / LAP through direct sales, DSA, connectors, builders, and other local channels.
• Develop and maintain strong relationships with DSAs, connectors, property dealers, builders, and other business partners.
• Monitor the complete sales funnel — lead generation, login, sanction, disbursement, and portfolio growth.
• Ensure achievement of monthly disbursement and revenue targets across the assigned branches.
• Focus on quality business sourcing while maintaining company-defined credit and risk parameters.
• Review branch-wise performance, productivity, conversion ratios, and pipeline on a regular basis.
• Identify new markets and business opportunities to expand the company's presence in the assigned area.
• Coordinate with Credit, Operations, Legal, Technical, and Collections teams for smooth loan processing and timely disbursement.
• Conduct regular market visits and competitor analysis to understand local market trends and opportunities.
• Ensure compliance with company policies, sales processes, and regulatory requirements.
• Take corrective actions for underperforming branches/teams and drive productivity improvement.
• Prepare and share daily/weekly/monthly sales MIS and performance reports with senior management.
• Maintain strong customer and channel-partner relationships to support sustainable business growth.

Skills and Qualifications

• Bachelor's degree in any field.
• 2-8 years of experience in sales, preferably in the Afordable Housing LAP.
• Strong negotiation and communication skills.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to analyze sales data and market trends.
• Demonstrated ability to build relationships and work collaboratively with cross-functional teams.
• Willingness to travel as required within the assigned area.