Area Sales Manager

The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Education

Graduate; MBA preferred

FMCG Sales background is essential

Key Responsibilities

1. Area Sales Operations & Market Hygiene

Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.

Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.

Ensure regular service to retailers through distributor manpower.

2. Sales Execution & Target Achievement

Drive primary and secondary sales for the allocated area.

Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.

Implement monthly sales plans, beat plans, and visibility initiatives.

3. Distributor Management

Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.

Review distributor ROI, manpower productivity, and route adherence.

Resolve operational issues and ensure smooth coordination between company and distributor.

4. Market Development & Expansion

Conduct market surveys to identify new outlets, gaps, and opportunities in the area.

Drive new product placement, launch execution, and coverage expansion.

Recommend and assist in appointing new distributors in uncovered or potential markets.

5. Team Management & Training

Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.

Conduct on-the-job training for new employees and ensure discipline and performance standards.

Review field performance, beat adherence, and productivity of frontline manpower.

6. Reporting & Compliance

Prepare and submit daily/weekly/monthly reports to the Dy. RSM.

Maintain compliance with company policies, market working norms, and reporting standards.

Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies

Strong Food & FMCG General Trade experience (mandatory)

Territory management and market execution

Distributor management abilities

Strong communication and negotiation skills

Team handling and field training capability

Analytical mindset and disciplined reporting

Deep knowledge of local geography and market dynamics

Experience Required: Minimum 5 to 10 years in Food and FMCG General Trade

Travel Requirement: 15–18 days per month

Salary up to 10 LPA based on experience and current salary.

For further details please call Megha on 9377677857 or you can mail your candidature on [Confidential Information]