Area Sales Manager

Position: Area Sales Manager - Gujarat.

Experience: 5+ years of experience in Sales(Lighting Industry preferred)

2+ years of experience in FMEG (Fast Moving Electrical Goods)

Company Name:Lafit Lighting Solutions LLP

About:Lafit Lighting, a leading Indian brand in premium LED lighting, is recognized for its innovative and high-quality LED products. For over two decades, the company has been dedicated to delivering top-tier lighting solutions. With a spacious head office, two experience centers, and a cutting-edge manufacturing facility in Upper Thane, Mumbai, Lafit consistently broadens its product offerings and market presence through extensive R&D, catering to the growing demand for luxurious and innovative dcor solutions.

KEY RESPONSBILITIES :

Strategic

Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment.

Assist the Territory Sales Manager in Channel Partner Development and Retention for Dealer and Distribution

Signage / Display / Branding of Lafit at Retail Outlets - Dynamic

Market Development:

Identify and target new business opportunities within the state.

Expand the customer base by developing relationships with key industry players

Ensure effective coverage and penetration of the market by the sales team.

Operational

Manage the sales operations within the allocated markets / Area, including pricing, contract negotiations, and order processing.

Ensure accurate and timely reporting of sales activities, results, and forecasts.

Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.

Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.

Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage

Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team

Control and manage selling and distribution overheads

Liaise with Marketing Team for effective value creation from Marketing spends

Ensure average collection cycle of 30-45 days from Sales date

Adhere to the Customer Credit evaluation process.

Deliver regular Sales Training and Product Training (Own Staff)

Deliver regular Product Awareness and Training ( Channel Partner)

Customer Relationship Management:

Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.

Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

Stay abreast of the latest industry trends and technological advancements in lighting.

Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations.

SKILLS:

Strong Go Getter and result oriented

Ability to analyze market data and develop strategic business plans.

Conflict Management and problem-solving ability

Strong analytical and decision-making skills.

Excellent communication (verbal and written), negotiation, and interpersonal skills.

Good emotional intelligence, discretion, and a commitment to confidentiality.