Area Sales Manager

Job Summary:

The Area Sales Manager (ASM) – Infra Sales will be responsible for driving direct project sales within the assigned territory across Infrastructure and Commercial & Industrial construction segments. The role focuses on generating leads, supporting project closures, and achieving area-level sales targets.

Key Responsibilities:

• Execute area-level sales strategy aligned with regional goals
• Generate business from EPC contractors, builders, industrial clients, and government projects
• Handle direct project sales (no distributor/channel sales)
• Identify and develop opportunities in sectors like:
• Metro & Railways
• Industrial & Commercial Buildings
• Power Plants & Cement Plants
• Support the complete sales cycle from lead generation to order closure
• Assist in preparing techno-commercial proposals and basic negotiations
• Coordinate with internal teams (design, estimation, execution) for project support
• Build and maintain strong relationships with clients, consultants, and contractors
• Achieve monthly and quarterly sales targets
• Track competitor activities and market trends within the territory
• Maintain sales pipeline, reports, and forecasting updates

Required Skills:

• Good understanding of Infrastructure / Project Sales
• Exposure to handling project-based or B2B sales
• Strong communication and negotiation skills
• Basic understanding of tendering and project execution cycle
• Ability to manage client interactions and site-level discussions
• Self-driven with strong follow-up and closure orientation